Shopping Cart
waiting remove icon

Digital Marketing

Supercharge your digital marketing journey with dynamic online workshops to thrive in the digital landscape and seize its endless opportunities.

Discover Workshops
featured image

Prep with the Industry's Best

Morgan International’s game-changing partnership with the Digital Marketing Institute (DMI) offers you an unmatched learning experience.

65K+

members trust DMI

79%

got promoted after completing a DMI course

GIAC

content validated by experts from Google, Meta, IBM, CocaCola, Hubspot

AMA

endorsed by the American Marketing Association

300K+

members trust DMI

Trusted

DMI is a partner of Coursera, Pearson, Skillsoft, Accenture, Vodafone

The DMI Tracks

The Digital Marketing Institute (DMI) Tracks are online marketing workshops designed to deliver Just-in-Time learning and digital readiness for students and professionals alike.

DMI Tracks consist of specialized bite-sized lessons, complete with interactive learning tools that target competency and readiness for those in specific digital marketing roles and disciplines. They focus on upskilling and providing performance support in social media marketing, search engine optimization, content marketing, PPC advertising, email marketing courses and much more!

white-cta-contact-icon

Ready to start your digital marketing journey but not sure where to start?

Our expert advisors are ready to offer you a free consultation!

Book Your Session

Workshops

DMI Track - eCommerce
  • DMI Track - eCommerce
  • DMI Track - Social Media Marketing
  • DMI Track - UX and Website Design
  • DMI Track - Email Marketing
  • DMI Track - Paid Search (PPC)
  • DMI Track - Digital Strategy
  • DMI Track - Digital Display
  • DMI Track - Digital Marketing Essentials
  • DMI Track - Customer Experience (CX)
  • DMI Track - Data and Web Analytics
  • DMI Track - Content Marketing
  • DMI Track - Certified Digital and Social Selling Specialist
  • Search Engine Optimization (SEO)
DMI Track - eCommerce
5 Modules • 11 hours Learning content • Associate Certificate • 100% Online - On Demand

Overview
Fast-track your eCommerce skills with this online course. Rapidly develop your skills and gain a globally recognised DMI certification. Learn UX design principles, Conversion Rate Optimization, Customer Experience (CX) and how to deliver the right message to the right customer. All this and more.

What You’ll Learn
Module 1 - Websites and UX
Module 2 - SEM and Sales Channels
Module 3 - Traffic, Awareness and Consideration Channels
Module 4 - Conversion Rate Optimization
Module 5 - Improving the Customer Experience
Register Now
DMI Track - Social Media Marketing
5 Modules • 14 hours Learning content • Associate Certificate • 100% Online - On Demand 

Overview
Fast-track your social media marketing skills, get job-ready competencies and a globally recognized certification. This cutting-edge, interactive short course is delivered 100% online, in bite-sized learning units.

What You’ll Learn
Module 1 - Revealing Insight: Social Customers
Module 2 - Social Apps and Building Communities (NEW)
Module 3 - Social Content: Brand Storytelling
Module 4 - Creativity: Designing Social Content
Module 5 - Thinking Strategically: Social Sharing
Register Now
DMI Track - UX and Website Design
5 Modules • 11 hours Learning content • Associate Certificate • 100% Online - On Demand

Overview
How do you deliver a world class user experience for your customers? This online UX and Web Design course teaches the core principles of brilliant design and UX. Learn graphics, creative messaging, user testing and how to successfully project manage your way to a fully optimized website. Delivered in bite sized modules, toolkits and case studies.

What You’ll Learn
Module 1 - Website Design and Problem-Solving
Module 2 - Design-Led Websites and eCommerce
Module 3 - Graphic Design and Creative Skills
Module 4 - SEO for Websites
Module 5 - Tracking Websites and Project Management
Register Now
DMI Track - Email Marketing
4 Modules • 11 hours Learning content • Associate Certificate • 100% Online - On Demand

Overview
This online Email Marketing course provides certification and rich, job-ready skills to take your email strategy to the next level. Learn about creating and testing different email content, time management, data strategy and the key concepts in Marketing Automation.

What You’ll Learn
Module 1 - Data Strategy
Module 2 - Crafting Content and Managing Time
Module 3 - Creativity and Designing Content
Module 4 - Testing, Optimization, and Automation
Register Now
DMI Track - Paid Search (PPC)
4 Modules • 8 hours Learning content • Associate Certificate • 100% Online - On Demand

Overview
This short online PPC course will fast-track your Paid Search expertise. You will quickly acquire essential skills in Search Marketing, eCommerce, PPC Campaign optimization and you’ll learn how to visualize and present results.

What You’ll Learn
Module 1 - Search Marketing and eCommerce
Module 2 - Productivity and Creating Optimized Campaigns
Module 3 - Managing and Improving Campaigns
Module 4 - Visualizing and Presenting Results
Register Now
DMI Track - Digital Strategy
4 Modules • 1 hours Learning content • Associate Certificate • 100% Online - On Demand

Overview
Fast track your knowledge of digital strategy fundamentals with this interactive short course. By understanding how to place digital at the heart of your business, you’ll learn how to align your strategy around customer personas, your brand story, your team, and the customer buying process.

What You’ll Learn
Module 1 - The Customer and Your Brand Story
Module 2 - Setting a Budget, Nurturing a Team, and Assessing Risk
Module 3 - Channel Planning for a Complex Buying Process
Module 4 - Becoming a Digital Leader
Register Now
DMI Track - Digital Display
4 Modules • 7 hours Learning content • Associate Certificate • 100% Online - On Demand

Overview
Learn how to set up a display campaign in this powerful interactive Digital Display course. You’ll discover the principles of graphic design, campaign strategy and budget management, and how to test and measure different creative to make the most of your display strategy.

What You’ll Learn
Module 1 - Project Management and Planning an Advertising Campaign
Module 2 - Creativity and Preparing an Advertising Campaign
Module 3 - Creating a Display Advertising Campaign
Module 4 - Data, Collaboration, and Optimizing Campaigns
Register Now
DMI Track - Digital Marketing Essentials
6 Modules • 6 hours Learning content • Associate Certificate • 100% Online - On Demand

Overview
Designed for non-marketers seeking to understand why digital is disrupting and transforming businesses of all types today. Learn about digital consumer behavior and the customer journey, social media, the changed buying process, social selling, websites, email, and the digital mindset.

What You’ll Learn
Module 1 - The Digital Opportunity
Module 2 - Websites and Email
Module 3 - Social Media & Social Selling
Module 4 - Social Customer Service
Module 5 - Digital Challenges and Risks
Module 6 - Digital Mindset
Register Now
DMI Track - Customer Experience (CX)
4 Modules • 8 hours Learning content • Associate Certificate • 100% Online - On Demand

Overview
This popular Customer Experience course teaches you the increasing importance of Customer Experience Management. Quickly grasp how to track and analyze the changing nature of your digital customers, create feedback loops and fully embed the customer experience within your business.

What You’ll Learn
Module 1 - CX: Agility and the Changing Nature of Customers
Module 2 - Designing CX: Placing the Customer at the Center
Module 3 - Optimizing CX: Authenticity and Involving Customers
Module 4 - Measuring CX: Data, Metrics, and Visualization
Register Now
DMI Track - Data and Web Analytics
5 Modules • 11 hours Learning content • Associate Certificate • 100% Online - On Demand

Overview
Fast-track your Data and Analytics skills with this online short course. Get job ready skills with a globally recognized certification in bite-sized learning units. Learn Data Analytics, Reporting, Data Management, and Security best practices.

What You’ll Learn
Module 1 - Data and Analytics Fundamentals
Module 2 - Data Collection and Data Privacy
Module 3 - Data Security and Compliance
Module 4 - Data and Marketing
Module 5 - Visualizing and Presenting Data
Register Now
DMI Track - Content Marketing
5 Modules • 10 hours Learning content • Associate Certificate • 100% Online - On Demand

Overview
This online Content Marketing course teaches you content marketing best practice. Learn how to craft your social media messaging to bring visitors to your website. Understand the importance of keywords on your homepage and the growing importance of voice search. Completion of this course provides a globally recognized DMI accreditation.

What You’ll Learn
Module 1 - Personas and SEO Strategy
Module 2 - Keywords, SEO, and Voice Search
Module 3 - Creativity and Storytelling
Module 4 - Channel Promotion and Collaboration
Module 5 - Measuring Performance
Register Now
DMI Track - Certified Digital and Social Selling Specialist
5 Modules • 6 hours Learning content • Associate Certificate • 100% Online - On Demand

Overview
Sharpen your digital selling & social media skills with this unique program. You’ll learn the art of finding, targeting, attracting and engaging prospects, closing sales, and building deeper post-sales relationships using a range of new social media tactics and tools.

What You’ll Learn
Module 1 - Fundamentals of Social Selling
Module 2 - Finding and Targeting Prospects
Module 3 - Attracting Customers
Module 4 - Increasing Engagement
Module 5 - Closing and Retaining
Register Now
Search Engine Optimization (SEO)
5 Modules • 9 hours Learning content • Associate Certificate • 100% Online - On Demand

Overview
Learn how to rank your site on Google. This interactive short course teaches you the benefits of how your website content, mobile optimization and usability will improve your overall website performance. Discover how to build your SEO strategy and evaluate performance over time.

What You’ll Learn
Module 1 - Getting Started with Search Ranking
Module 2 - Problem-Solving and Improving Website Performance
Module 3 - Optimizing On-Page and Content Performance
Module 4 - Collaboration - Enhancing Off-Page and Local SEO
Module 5 - Strategy and Evaluating Performance
Register Now


Who Should Consider the DMI Track Courses?

The short digital marketing courses suit all needs, experience levels & interest!

icon logo

Complete Beginners

who want to gain the skills and boost
their marketability

icon logo

Digital Marketing Professionals

that want to stay up to date with the latest trends and technologies

icon logo

Business Owners

that want to leverage digital marketing to drive business growth

icon logo

Recent Graduates

who want to learn the skills needed to thrive in the digital marketing field & to gain a competitive edge

icon logo

Traditional Marketers

that are seeking to broaden their skillset and become more versatile marketers

icon logo

Looking for a Career Change

who are interested in the dynamic and ever-evolving world of digital marketing

white-cta-contact-icon

Are you ready to get started?

Select the topic and workshop that best fits your learning needs.

Browse Workshops

Your Trusted Provider:
The Digital Marketing Institute

200K+ Members

Join a global
community

Associate Certification

Earn a globally recognized associate certification

DMI Membership

Access to a free membership with all courses

Validated Content

Gain updated industry knowledge verified by a global authority