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The DMI Tracks
The Digital Marketing Institute (DMI) Tracks are online marketing workshops designed to deliver Just-in-Time learning and digital readiness for students and professionals alike.
DMI Tracks consist of specialized bite-sized lessons, complete with interactive learning tools that target competency and readiness for those in specific digital marketing roles and disciplines. They focus on upskilling and providing performance support in social media marketing, search engine optimization, content marketing, PPC advertising, email marketing courses and much more!
Ready to start your digital marketing journey but not sure where to start?
Our expert advisors are ready to offer you a free consultation!
Workshops
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DMI Track - eCommerce
5 Modules • 11 hours Learning content • Associate Certificate • 100% Online - On Demand
Overview
Fast-track your eCommerce skills with this online course. Rapidly develop your skills and gain a globally recognised DMI certification. Learn UX design principles, Conversion Rate Optimization, Customer Experience (CX) and how to deliver the right message to the right customer. All this and more.
What You’ll Learn
Module 1 - Websites and UX
Module 2 - SEM and Sales Channels
Module 3 - Traffic, Awareness and Consideration Channels
Module 4 - Conversion Rate Optimization
Module 5 - Improving the Customer Experience
DMI Track - Leadership & Management
4 Modules • 9 hours Learning content • Associate Certificate • 100% Online - On Demand
Overview
Master key leadership skills to effectively support hybrid and remote teams, manage time, and build emotional intelligence..
What You’ll Learn
- Module 1 - Improving your Management Skills
- Module 2 - Building Effective Teams
- Module 3 - Digital Leadership
- Module 4 - Persuasion Skills and Managing Conflict and Crises
Who Should Consider the DMI Track Courses?
The short digital marketing courses suit all needs, experience levels & interest!
Complete Beginners
who want to gain the skills and boost
their marketability
Digital Marketing Professionals
that want to stay up to date with the latest trends and technologies
Business Owners
that want to leverage digital marketing to drive business growth
Recent Graduates
who want to learn the skills needed to thrive in the digital marketing field & to gain a competitive edge
Traditional Marketers
that are seeking to broaden their skillset and become more versatile marketers
Looking for a Career Change
who are interested in the dynamic and ever-evolving world of digital marketing
Are you ready to get started?
Select the topic and workshop that best fits your learning needs.
Your Trusted Provider:
The Digital Marketing Institute
200K+ Members
Join a global
community
Associate Certification
Earn a globally recognized associate certification
DMI Membership
Access to a free membership with all courses
Validated Content
Gain updated industry knowledge verified by a global authority
