AI for Marketing – Agentic AI and Orchestration
AI for Marketing – Agentic AI and Orchestration
AI is transforming how campaigns are researched, planned, executed, optimized and measured. Move from using AI tools to building AI-powered marketing workflows. The AI for Marketing – Agentic AI and Orchestration specialist certification is designed to take you beyond experimenting with individual AI tools.
You'll learn how to connect AI to real marketing workflows combining content, search, advertising, social media, customer data, analytics and strategy while maintaining the human oversight, privacy and governance needed to use AI responsibly.
What you'll learn?
- Create and optimize content with generative AI
- Build visibility across SEO, GEO and AEO
- Apply AI across Google Ads, display and social media
- Build agentic AI workflows connecting tools, data and tasks
- Personalize customer journeys across channels
- Turn marketing data into smarter decisions
- Apply responsible AI, privacy and governance practices
- Lead AI adoption across marketing teams
;