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Certified Digital Marketing Specialist: Search – Social – Strategy & Planning

Certified Digital Marketing Specialist: Search - Social - Strategy & Planning

Gain industry-validated skills and ensure you stay career-ready with globally recognized digital marketing certifications.

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Earn Your Digital Marketing Certifications with the Industry’s Best

Morgan International’s game-changing partnership with the Digital Marketing Institute (DMI) offers you an unmatched learning experience for exam-day success and beyond.

65K+

certified professionals by DMI

300K+

members trust DMI

79%

got promoted after completing a DMI course

GIAC

content validated by marketers from Google, Meta, IBM, Coca-Cola, Hubspot

AMA

endorsed by the American Marketing Association

Trusted

DMI is partner of Coursera, Pearson, Skillsoft, Accenture, Vodafone

CPD

continuing professional development with an evolving content library

65K+

certified professionals by DMI

300K+

members trust DMI

79%

got promoted after completing a DMI course

GIAC

content validated by marketers from Google, Meta, IBM, Coca-Cola, Hubspot

AMA

endorsed by the American Marketing Association

Trusted

DMI is partner of Coursera, Pearson, Skillsoft, Accenture, Vodafone

CPD

continuing professional development with an evolving content library

About the CDMS

By earning any of DMI's specialist certifications, you gain the skills and credibility necessary to effectively communicate with your target audience and open doors to a world of opportunities.

These certifications align with other qualification frameworks worldwide, further enhancing their global relevance and potential. These frameworks have gained global recognition, with blue-chip companies, innovators, training organizations, and even universities in over 90 countries utilizing them to validate marketing competencies in search marketing, social media and digital strategy.

Learning Modules & Outcomes

DMI Specialist - Social Media Marketing
• Social Research
• Social Content
• Facebook, Instagram and Pinterest
• Twitter
• LinkedIn
• YouTube and Social Video
• Social Apps (TikTok, Snapchat, WeChat, WhatsApp, and Twitch)
• Social Commerce and Affiliate Marketing
• Social Customer Service
• Social Strategy

DMI Specialist - Search Marketing
• Introduction to Search Marketing
• SEO Setup and Content
• Optimizing SEO
• Paid Search Fundamentals
• Paid Search Campaigns
• Demand Generation
• Search Analytics
• Data & Data Visualization
• Search Strategy - Research & Planning
• Search Strategy 2 - Execution & Optimization

DMI Specialist - Strategy & Planning
• Introduction
• Traditional Communications
• Digital Communications
• Digital Channels
• Marketing Automation
• Budget and Resourcing
• Big Data and Analytics
• Digital Leadership
• Strategy Formulation and Plan

Learn about the steps needed to achieve the CDMS certifications

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Explore Our Courses

Courses are self-directed and delivered online via MyDMI's cutting edge platform. Each course comes with interactive content including live webinars, community forums, tutor support and more. Resources include:

Expert lead learning

Highly qualified and certified professionals with real-world experience

Video Transcript

Including documentation on outcomes of the video sessions

Bite Sized Modules

More digestible, ‘bite-sized’ learning using shorter videos and modules

DMI Professional Membership

6-month free membership with access to a multitude of resources

Our premium courseware and study resources offer an interactive and comprehensive learning experience.

Browse Self-Paced Packages

Requirements ...

Morgan has partnered with DMI to offer you an interactive and comprehensive study experience combining powerful practice tools with expert instruction for rigorous preparation.

Experienced digital sales and digital marketing professionals
Senior marketers, marketing managers, consultants, and team leaders
Inspired career changers looking for a new challenge
Entrepreneurs or business owners who want to learn new initiatives, take risks and reap the rewards

What a unique opportunity! The CDMP course at Morgan International has prepared me to pass the CDMP exam & get certified. The study material has offered me detailed explanations with useful examples of the concepts you can find in Digital Marketing. Thanks Morgan!

— Ali El Najjar - UAE

Certified Digital Marketing Professional

The key to success is hard work and determination. I am now a certified CDMP thanks to Morgan International and their guidance and support!

— Nour Jaber - UAE

Certified Digital Marketing Professional

The highly knowledgeable instructors & the friendly environment at Morgan International helped me form a vivid understanding of the modern Marketing techniques & best practices through the certified digital marketing professional (CDMP) program. Ot has not only helped me shift my career in programmatic advertising, but also gave me the vision to form a 360-degree understanding of the digital environment as a whole.

— Malek Obeidy - Lebanon

Certified Digital Marketing Professional

Taking the CDMP course with Morgan International was such a great experience! Their professional instructors, helpful staff & welcoming atmosphere exceeded my expectations.

— Yasmin Kawar - Jordan

Certified Digital Marketing Professional

Exam Essentials

Certification is achieved by the successful completion of a computer-based exam. The exam is designed to measure your knowledge and proficiency in each of the areas covered within the certification, following your completion of the program.

CDMS exam

180 minutes
Consists of a range of question formats

Text-based multiple Choice, Image-based Multiple Choice, Matching and Hot Spot questions
60%

Passing score
Computer based
Year round

at PearsonVue testing centers worldwide