Morgan International | CDMS Training Course

Digital Marketing Specialist Courses

Social Media Marketing I Search Marketing I Digital Strategy & Planning

Stand out with globally recognized digital marketing certifications that equip you with industry validated skills and help you stay career ready.

The digital marketing courses suit all specializations and experience levels delivered in bite-sized, innovative and interactive learning formats.

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About The Exams

Certification is achieved by the successful completion of a computer-based exam. The exam is designed to measure your knowledge and proficiency in each of the areas covered within the certification, following your completion of the program.

Exam duration: 180 minutes 
Exam structure: the exam consists of a range of question formats including Text-based Multiple Choice, Image-based Multiple Choice, Matching and Hot Spot questions.
Exam passing score: 60%
Exam format & location: the assessment is computer-based, allowing you to test year-round at PearsonVue testing centers worldwide

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About the Digital Marketing Institute (DMI)

A global leader

DMI's  certification programs are the only globally recognized courses and endorsed by some of the top industry bodies including the American Marketing Association. 

The industry's choice

The worlds biggest learning brands partner with DMI including Coursera, Pearson, Skillsoft and many more

Career changing solutions

DMI has a proven track record in transforming the skills of digital professionals to help build successful careers and promote continuous learning, to shape the workforce of the future.

Elite professional community

150K+ members worldwide with 25K+ certified members 

Setting Standards

DMI has created a unique collaboration through the Global Industry Advisory Champions to provide guidance on current and future trends. The Council ensures that DMI’s curriculum and course content are developed in alignment with the digital economy’s most in-demand digital needs and skill sets.

These Champions know the industry and include great people who work with some of the world’s biggest and most influential digital brands, including Google, Facebook, Coca Cola, Hubspot and more

Clever Learning Platform

Offering you a smooth experience on desktop, mobile or tablet through short courses called DMI SPRINTS with Just-in-Time learning activities including webinars and online short courses in Analytics, Content Marketing, GDPR, UX Essentials, CX Essentials, and Graphic Design.

Continuing Professional Development

Stay connected to the networks that matter; peers, experts, and the industry. Upgrade to DMI Power + Member for an ongoing relationship that delivers training, continuous professional development and an evolving content library that you can use in your daily work.

Learn more about the path that best suits your career aspirations.

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Who Should Consider The Digital Marketing 

Specialist Courses?

Experienced digital sales and digital marketing professionals

Senior Marketers, Marketing Managers, Consultants, and Team Leaders.

Inspired career changers looking for a new challenge

Entrepreneurs or business owners who want to learn new initiatives, take risks and reap the rewards

DMI Specialist Programs 

DMI Specialist: Social Media Marketing

  • Social Research
  • Social Content
  • Facebook, Instagram and Pinterest
  • Twitter
  • LinkedIn
  • YouTube and Social Video
  • Social Apps (TikTok, Snapchat, WeChat, WhatsApp, and Twitch)
  • Social Commerce and Affiliate Marketing
  • Social Customer Service
  • Social Strategy

DMI Specialist: Search Marketing

  • Introduction
  • SEO Set-up and Content
  • Optimizing SEO
  • Paid Search Fundamentals
  • Paid Search Campaigns
  • Demand Generation
  • Search Analytics
  • Data & Data Visualization
  • Search Strategy
  • Research & Planning
  • Search Strategy
  • Execution & Optimization

DMI Specialist: Strategy & Planning

  • Introduction
  • Traditional Communications
  • Digital Communications
  • Digital Channels
  • Marketing Automation
  • Budget and Resourcing
  • Big Data and Analytics
  • Digital Leadership
  • Strategy Formulation and Plan