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  1. AI-Powered Marketing
  2. Social media
  3. Short-Form Video Content
  4. Influencer Marketing Evolution

#1 AI-Powered Marketing

We can’t talk about marketing trends without mentioning AI. With image, video, and content generators, along with other tools, AI is steering the wheel in the marketing industry’s growth. According to HubSpot, marketers save 2.5 hours per day with AI. Additionally, 72% of marketers use AI for personalization, and 60% see AI tools as helpful assistants in their jobs. However, AI can’t see the big picture for your organization, empathize with people, or match human creativity. It needs you in the driver’s seat to make it work effectively.

#2 Social Media

As of 2023, social media usage has soared to nearly 5 billion people, accounting for over 60% of the global population. This makes it an optimal platform for reaching a vast audience. Social media delivers the highest ROI, with 43% of marketers favoring it over other channels due to its effectiveness in product discovery and purchasing.

It’s the top choice for marketers (57%), followed by Instagram (55%), YouTube (52%), TikTok (44%), X– RIP Twitter (39%), and LinkedIn (37%). In terms of ROI, Facebook and Instagram lead the pack, followed by YouTube, TikTok, LinkedIn, and X.

#3 Short-Form Video Content

We talked about social media channels, but which content format offers marketers the highest ROI? Short-form videos lead the way with 31%, known for their quick engagement and appeal.

Following short-form videos, images come in second with 22%, blog posts and case studies are tied at 15%, and audio content stands at 14%. This highlights the effectiveness of short videos in capturing audience attention and driving interaction.

#4 Influencer Marketing Evolution

Influencer marketing is evolving. Brands are now teaming up with micro and nano influencers instead of just mega-influencers. These smaller influencers have smaller but highly engaged and loyal audiences, making their endorsements more genuine and impactful.

In 2023, 86% of marketers found influencer marketing effective for their companies. Compared to 2022, there was a 33% increase in product purchases influenced by social media recommendations.

To Sum it Up

As the digital marketing world keeps changing, keeping up with new trends and strategies is key to success. Getting a Certified Digital Marketing Professional (CDMP) certification is one of the best ways to stay ahead.

For corporates looking to enhance their team’s digital marketing capabilities, we offer flexible in-house training programs tailored to your organizational needs. The CDMP certification will enhance your organization by fostering a more skilled and competitive workforce!

Contact us for more details on how the CDMP can help you or your organization achieve digital marketing excellence and stay ahead.