About The Exams
Certification is achieved by the successful completion of a computer-based exam. The exam is designed to measure your knowledge and proficiency in each of the areas covered within the certification, following your completion of the program.
Exam duration: 180 minutes
Exam structure: the exam consists of a range of question formats including Text-based Multiple Choice, Image-based Multiple Choice, Matching and Hot Spot questions.
Exam passing score: 60%
Exam format & location: the assessment is computer-based, allowing you to test year-round at PearsonVue testing centers worldwide
About the Digital Marketing Institute (DMI)
A global leader
DMI's certification programs are the only globally recognized courses and endorsed by some of the top industry bodies including the American Marketing Association.
The industry's choice
The worlds biggest learning brands partner with DMI including Coursera, Pearson, Skillsoft and many more
Career changing solutions
DMI has a proven track record in transforming the skills of digital professionals to help build successful careers and promote continuous learning, to shape the workforce of the future.
Elite professional community
150K+ members worldwide with 25K+ certified members
DMI has created a unique collaboration through the Global Industry Advisory Champions to provide guidance on current and future trends. The Council ensures that DMI’s curriculum and course content are developed in alignment with the digital economy’s most in-demand digital needs and skill sets.
These Champions know the industry and include great people who work with some of the world’s biggest and most influential digital brands, including Google, Facebook, Coca Cola, Hubspot and more
Clever Learning Platform
Offering you a smooth experience on desktop, mobile or tablet through short courses called DMI SPRINTS with Just-in-Time learning activities including webinars and online short courses in Analytics, Content Marketing, GDPR, UX Essentials, CX Essentials, and Graphic Design.
Continuing Professional Development
Stay connected to the networks that matter; peers, experts, and the industry. Upgrade to DMI Power + Member for an ongoing relationship that delivers training, continuous professional development and an evolving content library that you can use in your daily work.
Who Should Consider The Digital Marketing
DMI Specialist Programs
DMI Specialist: Social Media Marketing
- Social Research
- Social Content
- Facebook, Instagram and Pinterest
- YouTube and Social Video
- Social Apps (TikTok, Snapchat, WeChat, WhatsApp, and Twitch)
- Social Commerce and Affiliate Marketing
- Social Customer Service
- Social Strategy
DMI Specialist: Search Marketing
- SEO Set-up and Content
- Optimizing SEO
- Paid Search Fundamentals
- Paid Search Campaigns
- Demand Generation
- Search Analytics
- Data & Data Visualization
- Search Strategy
- Research & Planning
- Search Strategy
- Execution & Optimization
DMI Specialist: Strategy & Planning
- Traditional Communications
- Digital Communications
- Digital Channels
- Marketing Automation
- Budget and Resourcing
- Big Data and Analytics
- Digital Leadership
- Strategy Formulation and Plan