AI for Marketing – Agentic AI and Orchestration

AI is transforming how campaigns are researched, planned, executed, optimized and measured. Move from using AI tools to building AI-powered marketing workflows. The AI for Marketing – Agentic AI and Orchestration specialist certification is designed to take you beyond experimenting with individual AI tools.

You'll learn how to connect AI to real marketing workflows combining content, search, advertising, social media, customer data, analytics and strategy while maintaining the human oversight, privacy and governance needed to use AI responsibly.

What you'll learn?

• Create and optimize content with generative AI
• Build visibility across SEO, GEO and AEO
• Apply AI across Google Ads, display and social media
• Build agentic AI workflows connecting tools, data and tasks
• Personalize customer journeys across channels
• Turn marketing data into smarter decisions
• Apply responsible AI, privacy and governance practices
• Lead AI adoption across marketing teams

Professional Certificate in AI Management

AI training is everywhere. Proven capability is harder to find. This certificate is built around practical, demonstrated AI capability combining structured learning, applied work and assessment so professionals can lead AI adoption effectively, responsibly and with confidence.

✓ 86% of employers expect AI to transform their business by 2030.

✓ 77% of employers cite skills gaps as a major barrier to business transformation.

✓ 63% of employers expect to reskill or upskill employees to work more effectively with AI.

Source: World Economic Forum, Future of Jobs Report 2025

Advanced Financial Modeler

The AFM program is the only globally recognized accreditation that validates mastery in financial modeling. Gain the technical skills to create a financial model from scratch, to support critical business decisions, and to communicate a company’s story with clarity and impact. The AFM bridges the gap between theoretical finance knowledge and practical, best-in-class modeling execution.​

A standard trusted well beyond the classroom! Through its collaboration with Microsoft, FMI brings its financial modeling expertise to the development and evaluation of Copilot in Excel.

Topics covered:

• Module 1 - Getting Started
• Module 2 - The Front End
• Module 3 - Revenues
• Module 4 - Costs
• Module 5 - Depreciation
• Module 6 - Income Tax
• Module 7 - Working Capital
• Module 8 - Capital Structure
• Module 9 - Financial Statements
• Module 10 - Outputs & Troubleshooting

Enrolled Agent

An Enrolled Agent (EA) is a skilled tax practitioner granted the legal authority to represent clients in their tax matters before the Internal Revenue Service (IRS). This includes handling IRS communications on the client's behalf, appealing decisions, and providing assistance during audits. Becoming an Enrolled Agent requires passing the comprehensive, three-part EA Exam. This test assesses your ability to represent clients on various tax topics and covers:

• Part 1: Individual
• Part 2: Business
• Part 3: Representation, Practice, and Procedures

Financial & Managerial Accounting Associate

Whether you’re launching your career or aiming to refine your skills, the Financial and Managerial Accounting Associate (FMAA) certification is tailored for individuals who want to elevate their financial acumen and master the fundamentals of financial management and accounting.

The program covers:

• General Accounting & Financial Management
• Financial Statement Preparation & Analysis
• Planning and Budgeting
• Cost Management & Performance Metrics