Fellow marketers! You know how fast things move in our world? Well, the Digital Marketing Institute (DMI) just shook things up with a serious upgrade of the Certified Digital Marketing Professional (CDMP) certification.
What’s Changed?
First off, whether we like it or not, AI is officially front and center. Think:
- “Digital Marketing in the Era of AI” – This ain’t no ordinary course. You’ll learn how to actually use AI for things like market research, crushing social media, and even supercharging your Google Ads campaigns.
- New modules on AI and Performance Max will help you master the latest Google Ads tech. But wait, there’s more!
- Email Marketing got a boost, now it’s “Email Marketing AND Automation.” Because let’s be real, who has time for manual emails anymore?
- “Professional Skills for Digital Marketers” was changed to “Essential Soft Skills for Digital Marketers.” Consider teamwork, communication, and that intangible “soft power”—skills that are equally as crucial as being proficient in Google Analytics.
- “Web Optimization and E-commerce” expanded to include “Social Commerce.” Because let’s face it, your customers are shopping on social media – aren’t you?
- And here’s the big change: Continuous Professional Development (CPD) is now a MUST. You’ll need to earn 40 CPD credits every 3 years to keep that CDMP certification gleaming.
Why Should You Care?
Stay Ahead of the Curve: Let’s face it, our industry is evolving faster than we can say “metaverse.” These updates make sure you’re leading the way rather than merely keeping up. Advance Your Career: A CDMP with cutting-edge AI abilities? On the job market, you will be highly sought after. Gain a Competitive Edge: In a world where everyone’s a “digital marketer,” a DMI certification with a focus on AI and essential skills will set you apart.
What’s Next?
Current CDMPs: Time to brush up! DMI will likely provide guidance on how to earn those CPD credits.
Aspiring CDMPs: Get ready for a more challenging, but ultimately more rewarding certification journey. The bottom line: The DMI CDMP just got a serious upgrade. Are you ready to level up your skills and conquer the exciting (and ever-changing) world of digital marketing?