How has Digital Marketing affected the Traditional Sales Processes?
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By Nick Cassells
Over the last ten years the internet has become central to our lives. It has advanced
communications, entertainment and information dissipation to such an extent that we all interact,
attain knowledge and enjoy ourselves in a way unrecognized a decade ago. In business, the sales
process too has been streamlined and made much more powerful. Take a look below at the ways in
which we think that digital marketing has changed sales processes forever:
Zero down on your target market
As an effective tool for reaching your target market, digital marketing leaves traditional methods and
especially cold calling, dead in the water. This is mainly because you are putting out promotional
information specifically to those interested in your services instead of randomly contacting everyone
and hoping for a bite. More than that, you can segment your campaign based on the personality
profile and behaviors of your buyers.
Direct instant contact, feedback and support
Digital tools have made the sales process faster from quote to turnaround. No need to deal with
lumbering face to face processes. Digital applications allow businesses to make instant contact
throughout the whole sales process, receive useful feedback and offer support. A streamlined and
safe process is likely to lead to further transactions and a loyal following. The cult of the mobile
phone means people can buy from anywhere at the touch of the button.
Automation has made everything so simple for enhancing the sales process and holding on to
interested prospects. Contact with businesses can occur 24/7; transactions can take place without
human involvement; stylised communications within the process can be issued in seconds and still
remain personal; clients feel safer as they can track the whole transaction and communicate with
support if they need to.
These are the days of big data. Smart applications can segment that data so that sales reps and
marketing campaigns are just provided with those contacts who are most likely to buy. Sales have
better quality prospects - so reducing the chances of failed contacts and enhancing the sales process
Bigger target market
Global communications have been changed immeasurably over the last 10 years which means sales
reps can contact prospects in locations they never thought possible. For many the Earth has become
their catchment area.
Do you need to enhance your sales processes through digital marketing? Morgan now offers the
Professional Diploma in Digital Selling Credential from DMI. To learn more click here