Bringing You Global Expertise With The American Marketing Association
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When Morgan looks to partner with professional bodies, it looks for those that will give the greatest added value to all the candidates that pass through its doors each year. For the Professional Certified Marketer (PCM) certification, the partnership with the American Marketing Association (AMA) was a natural choice. It is not only one of the largest marketing associations in the world (with over 30,000 members), it is the leading organization for industry professionals, and marketing students and academics alike. In fact since 1937 it has been bringing a visionary approach to the field by providing credible and valuable marketing resources to its members. Knowledge, training, tools, information and networking connections are all part of these resources with which the AMA seeks to promote lifelong learning to the industry.
A lot has changed since AMA first opened its doors in 1937. And a lot continues to change in the marketing industry as each month arolls by. But keeping up with and ahead of these changes is part of AMA’s role. The organization has to constantly innovate and evolve as it continues in its mission to shape the marketing field while helping members to excel in their careers. And this commitment to continuously innovate is what makes AMA a perfect partner for Morgan. The PCM body of knowledge always represents the most cutting edge learning relating to the marketing industry. It makes sure that every PCM goes out into the workplace taking marketing to the next level while guiding the industry forward ethically and responsibly.
For more information about the American Marketing Association, please click here.