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Posted on November 27, 2016 11:00 pm;

Native Advertising Explained

By Luci M Iley What is Native Advertising? Native advertising is paid marketing content which is often described as being ‘disguised’ into the hosting platform – this can be used in both online and offline media, including magazines, websites, blogs and social media. This content is usually read or viewed in the same way as Read more >

Posted on January 19, 2016 4:51 am;

Programmatic: A New Advertising Era

By Nivine Moussa  You’ve probably heard a lot lately about a somewhat new advertising process called ‘programmatic advertising’ (although it dates back as long as Google AdWords); programmatic advertising is a revolution in the way online space is traded. So what is it exactly? Simply put, it is the buying of media spaces in real time with the support of Read more >

Posted on November 3, 2015 8:19 am;

The Next Big Thing in Digital Marketing

By Bob Sabra Digital Business Manager at Morgan International  If you haven’t heard of the term “Personalised Marketing” or “Optimised Content Strategy” yet then you’re missing out. These terms are the next big thing in the world of Digital Marketing as they represent a new way of perceiving consumers and tailoring approaches based on their behaviours. Read more >

Posted on May 13, 2015 7:56 am;

Want to Become a Digital Marketing Expert? Here’s the Qualification You Need.

All marketers need to understand the ins and outs of online marketing. Wait, no… everyone needs to, not just marketers, and by that we mean business owners, bloggers, consultants, professionals across all industries. To market yourself and market your business in a digital world, you need to be ahead of the game and fully master the basics of online Read more >