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Posted on December 3, 2018 10:08 am;

Instagram Changes Are Coming Your Way

I believe that we’ve got several Instagram users reading this article, so you better read along as Instagram has recently announced that it’s currently in the testing process of several variations of regular and business profile formats. However, only few will get to see the changes in the meantime, well; at least until they get Read more >

Posted on November 23, 2018 3:35 pm;

Your Brand Awareness Bible

If you want to ensure your digital marketing strategy is as effective this year as it was last year; you need to change it. This may seem like a bit of a contradiction in terms, but digital marketing is constantly evolving, and you need to be prepared to keep up with it. If you want Read more >

Posted on November 19, 2018 3:13 pm;

5 Tips for Moving to Social Selling

Cold calling is an outdated way of communicating with potential customers, especially these days when there are so many other avenues to explore. There are 93 million active social media users in the Middle East, so it makes sense to capitalize on this market. If you are currently using cold calling to generate sales, you Read more >

Posted on November 16, 2018 3:09 pm;

Choose the Right Marketing Videos for Business

Video content is becoming one of the most important tools for helping businesses to promote their services, with 87% of digital marketers now utilizing it. Video marketing has the potential to boost traffic to your website by as much as 150%, so it is well worth using it to promote your business. In MENA the Read more >

Posted on November 8, 2018 11:39 am;

Are Micro Influencers Better for Business?

You may not have heard the terms micro influencer and macro influencer, but the chances are that you already know what they are. We have been led to believe that the most influential people to follow on social media are those with the largest number of followers (i.e. macro influencers), but this seems to be Read more >

Posted on October 31, 2018 10:11 am;

How to Stand Out with Your Advertising Stories

The idea of buying a product just because it looks great is slowly becoming a thing of the past. These days, consumers want to hear about the brand and they want a story behind the product. Stories tend to stir up emotions and emotions make us relate to a brand and brands which tell a Read more >

Posted on October 24, 2018 12:51 pm;

Is the Next Generation Turning their Back on Facebook?

We live in a time when the use of social media is booming, and this trend is only set to continue. In the Middle East, there is a population of 246 million and 147 million are internet users. Active social media users account for 98 million and this number is rapidly expanding. In the US, Read more >

Posted on October 20, 2018 2:02 pm;

Find the Perfect Digital Marketing Job for You

With digital marketing growing in the Middle East, it is a thriving industry to get involved in. The great thing about working in digital marketing is that there are opportunities to work in many different areas, depending on your skill set and interests and best of all, they can be very lucrative. There is something Read more >

Posted on October 18, 2018 1:26 pm;

7 Effective Ways to Generate Leads

Growing businesses need to do two important things. They need to keep their current customers happy, while also generating new leads. Generating new leads can be time-consuming and challenging, but luckily, with the developments in technology, the task of generating leads is easier than ever before. These are just some of the best ways to Read more >

Posted on November 27, 2016 11:00 pm;

Native Advertising Explained

By Luci M Iley What is Native Advertising? Native advertising is paid marketing content which is often described as being ‘disguised’ into the hosting platform – this can be used in both online and offline media, including magazines, websites, blogs and social media. This content is usually read or viewed in the same way as Read more >