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PDSM

Professional Diploma in Search Marketing

pdsm-exam

With Morgan you’re always prepared for exam time...

Your pdsm Exam 101

All your questions about the exam have an answer right here

What’s in the test?

Your PDSM exam measures your knowledge and social media marketing proficiency. The curriculum and exam cover the ten following modules:

  • Module 1: Introduction to Search Marketing
  • Module 2: SEO – Setup
  • Module 3: SEO – Content
  • Module 4: SEO – Workshop
  • Module 5: PPC Advertising – Search
  • Module 6: PPC Advertising – Display Networks
  • Module 7: PPC Advertising – Video
  • Module 8: Analytics – Setup
  • Module 9: Analytics – Applied
  • Module 10: Strategy & Planning

What’s Involved

  •  
    Exam format:
    Computer-based
  •  
    Exam time:
    180 minutes (or 3 hours)
  • Exam Structure:
    A range of different question formats are used including Multiple Choice and Hot Spot questions Scoring: You must achieve 60% in each of the exam sections

To do list:

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A Powerful Partnership

Why Morgan selects the Digital Marketing Institute

digital marketing institute
  1. The global standard

    DMI is the world’s leading professional institute in the field of digital marketing

  2. Worldwide recognition

    The Professional Diploma in Search Marketing is an internationally recognized qualification

  3. Power in numbers

    DMI has certified more professionals to a single, industry validated, standard than anyone else in the world

  4. Industry relevance

    The curriculum is designed based on input from global leaders in IT, Media, Finance and Communications, and top digital agencies

  5. Innovation

    The focus is on empowering you to excel with the most up-to-date skills