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Professional Certified Marketer®

Are You Eligible for the PCM®

Find out now with Morgan’s Instant Eligibility Advisor

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Your PCM Exam 101

All your questions about the PCM® exam have an answer right here.

The Essentials

Your PCM® Exam is based on the most current marketing practices and is geared to test your mastery of a broad range of marketing principles. The exam is split according to the following knowledge domains

  • Ethical Issues Affecting the MarketplaceExam weight: 5%
  • Strategic MarketingExam weight: 10%
  • Understanding & Targeting the MarketplaceExam weight: 30%
  • Value CreationExam weight: 12%
  • Value CaptureExam weight: 10%
  • Value DeliveryExam weight: 10%
  • Marketing CommunicationExam weight: 15%
  • Marketing EvaluationExam weight: 8%

What’s Involved

    Exam format:
    Exam time:
    3 hours and 15 minutes
  • Exam Structure:
    150 Multiple choice questions (five answers to select from)
  • Exam testing windows:
    Year-round computer-based testing. you can schedule your exam as close as 24 hours before the exam date. Visit to locate your nearest test center.
  • Scoring:
    You’ll need a cumulative score of 75%

To do list:

  • Be prepared – check out Morgan’s top exam tips
  • Get a feel for the exam – take the free practice test
  • Explore more - browse the FAQs
  • Get on top of Ethics - explore the handbook. You’ll need to review the AMA Statement of Ethical Norms & Values before applying to the PCM® program, and sign the Statement of Ethical Norms & Values before taking the exam. More importantly, you’ll need to adhere to these ethical standards in your career.

The Morgan Experience

Here’s why you made the right choice:

Take our quiz and find out which type of learner you are

It’s All About You

So which type of learner are you?

Find your perfect PCM® Learning Package

marketing classes

Study your way

Self Study

Be the master of your study on your terms and your schedule.

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Bring Morgan's expertise to your business.

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Still Unsure? Let Morgan help you decide

marketing certification

I’ve got three options to help you decide.Let’s check them out.

Are you nervous about whether a new learning system is right for you?

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Maybe you still have some unresolved questions?

Your local Morgan representatives will offer you a free one-on-one consultation to answer any and all of your outstanding questions.

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Select Your PCM Packages

Morgan’s PCM Self Study package gives you the leading industry tools to master your success. As a Self Study student you will have the flexibility to prepare at your own pace and convenience. As a Self Study student you will receive:
  • The highest quality material We have partnered with the American Marketing Association to ensure that you receive the best preparation out there for your PCM exams. Your tools & resources include:
    • Custom AMA PCM Textbook with Readings that Align Directly with the 8 Domains of Knowledge (Marketing; Grewal Levy; 4th edition)
    • Self Study Supplement
    • Chapter Solution Tips
    • Online Access to 480+ Practice Exam Questions
  • Valuable career guidance to ensure you enroll on the perfect program for you and set your career on the right path
  • The ability to complement your studies and increase your chances of exam success with our extra live sessions and one-on-one tuition with a Morgan instructor
  • Support all the way taking you from enrolment to your exam application, and well after
  • Access to a global network of 34 locations worldwide translating to free support across 4 continents
  • Your opportunity to join a network of +70,000 alumni across the globe
marketing certification courses

A Powerful Partnership

Why Morgan selects AMA

  1. Credibility:

    The trusted go-to resource for marketers and academics.

  2. Innovation:

    Constantly evolving to drive the marketing field forward.

  3. Connections:

    Largest network of marketing people and resources.

  4. An industry leader:

    30,000 members - one of the largest marketing associations in the world.

  5. More than 70 years of history:

    The American Marketing Association (AMA) has been a visionary in the marketing field since 1937.