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Top Digital Marketing Trends in 2024

Six months have passed since 2024, how is your marketing team doing? The digital marketing world is constantly changing, and you need to make sure your team is always up to date. This year several trends are dominating the scene, reshaping how brands connect with their audiences and drive growth. Let’s dive into these trends.

10 Jul 2024


CPA Myths You Need to Fact-Check

CPA, Certified Public Accountant is a big deal in the accounting world and opens doors to many career opportunities and promotions. But there are many myths and misconceptions about the CPA designation that might scare aspiring accountants. Let’s bust some common myths and present the facts about CPA certification.

03 Jul 2024


Who’s Looking for IFRS Experts?

Let’s start by quickly explaining why IFRS is important: International Financial Reporting Standards, is quickly becoming the universal language of business. From the biggest accounting firms to multinational corporations, fluency in IFRS is a skill that's in high demand. Now, let's explore this vast world and find out the different career paths for IFRS experts!

26 Jun 2024


The Biggest Challenge Facing Accounting Today

The language of business, aka accounting, is essential in today’s business world, helping companies manage their finances and stay compliant with laws. However, the field faces some significant challenges. One challenge in particular stands out; let’s dive deeper into it.

12 Jun 2024


How to Become an Omnichannel Marketer

Think like a customer for a second, don’t you feel like you are constantly bombarded with messages across a multitude of channels? Emails flood your inbox, social media notifications pop up like popcorn kernels, and targeted ads chase you across the web. As a customer, it's enough to make you want to unplug completely.

11 Jun 2024


How DipIFR Benefits Small Business Owners

As a small business owner, you might be curious about how a Diploma in International Financial Reporting (DipIFR), usually linked with bigger companies, could help your venture. However, DipIFR offers numerous advantages for small businesses, enabling them to excel in today's competitive market.

15 May 2024


Empowering 'Old School' Marketers to Thrive in Today's Market

In today's fast-paced digital world, marketers are constantly challenged to adapt new technologies and trends to stay relevant. According to a study done by DMI: across industries, all marketers reported a significant shortage in digital skills.

13 May 2024


Choosing the Right CPA Discipline – Made Simple

Feeling lost with the changes to the CPA exam? You're not alone. With the BEC exam now divided into three distinct discipline tracks, it's natural to feel unsure about which direction to take. But we're here to guide you through it.

08 May 2024


What is Google Project Magi & How Will it Impact SEO

In the ever-evolving landscape of the internet, Google is constantly striving to enhance the search experience for users worldwide. Their latest innovation, Google Project Magi, a groundbreaking AI-powered search engine set to revolutionize the way we search and interact with online content.

15 Apr 2024

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