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CDMS-Search

Certified Digital Marketing Specialist – Search

Become an SEO and SEM expert!

The Professional Diploma in Search Marketing will teach you how to create and implement advanced search marketing strategies to help transform your career and company with some of the industry’s leading search marketing experts.

Why earn the Certified Digital Marketing Specialist – Search credential?

What’s in it for you?

Search Marketing remains one of the most influential digital disciplines with over 90% of web users relying on search engines to find what they are looking for. Knowing how to increase visibility of your brand and convert traffic from within search engines is crucial to nearly every business operating today. The Certified Digital Marketing Specialist – Search credential arms you with all the skills you need to become a search marketing specialist.

Who is it for?

The Certified Digital Marketing Specialist – Search is recommended for individuals who are responsible for the planning, execution or measurement of search marketing campaigns, including:


  • Search marketing specialists

  • Search advertising and optimization professionals

  • Anyone who would like to pursue a career or enhance their marketing knowledge in this area
This course is suitable for participants with any level of skills or experience and will prepare them to engage specifically with search marketing within the overall digital marketing domain.

What you learn?

The Certified Digital Marketing Specialist – Search covers the following modules:


  • Introduction to Search Marketing
  • SEO – Setup
  • SEO – Content
  • SEO – Workshop
  • PPC Advertising – Search
  • PPC Advertising – Display Networks
  • PPC Advertising – Video
  • Analytics – Setup
  • Analytics – Applied
  • Strategy & Planning
Explore in more detail

The Certified Digital Marketing Specialist – Search

There are five simple steps to earning your Certified Digital Marketing Specialist – Search credential

How to earn the CDMS-Search

  1. Evaluate

    Is the Certified Digital Marketing Specialist – Search credential right for you? Take our free diagnostic test now and find out!
    Let's go!

  2. Enroll

    Enrolling with Morgan is easy and gives you a choice of learning options to explore (full time, part time and on site). Check out which one is perfect for you.

  3. Apply

    At the end of your course you’ll need to apply to take the computer-based exam at a Pearson VUE test centre of your choice.

  4. Exam

    marketing-course-exam
    Morgan has everything you need to know about when, where and how to take the exam.
    Let’s check it out.

  5. Certify

    Congratulations, with Certified Digital Marketing Specialist – Search credential awarded by the Digital Marketing Institute (DMI) you’ve mastered the skills to put your effective search marketing plan into action!
pdsm-exam

With Morgan you’re always prepared for exam time...

Your CDMS-Search Exam 101

All your questions about the exam have an answer right here

What’s in the test?

Your CDMS-Search exam measures your knowledge and social media marketing proficiency. The curriculum and exam cover the ten following modules:

  • Module 1: Introduction to Search Marketing
  • Module 2: SEO – Setup
  • Module 3: SEO – Content
  • Module 4: SEO – Workshop
  • Module 5: PPC Advertising – Search
  • Module 6: PPC Advertising – Display Networks
  • Module 7: PPC Advertising – Video
  • Module 8: Analytics – Setup
  • Module 9: Analytics – Applied
  • Module 10: Strategy & Planning

What’s Involved

  •  
    Exam format:
    Computer-based
  •  
    Exam time:
    180 minutes (or 3 hours)
  • Exam Structure:
    A range of different question formats are used including Multiple Choice and Hot Spot questions Scoring: You must achieve 60% in each of the exam sections

To do list:

The Morgan Experience

Here’s why you made the right choice:

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Self Study

Be the master of your study on your terms and your schedule.

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In-House

Bring Morgan's expertise to your business.

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Still Unsure? Let Morgan help you decide

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We’ve got two options to help you decide . Let’s check them out.

Would you like to sample a live class before you decide?

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Maybe you still have some unresolved questions?

Your local Morgan representatives will offer you a free one-on-one consultation to answer any and all of your outstanding questions.

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