By Luci M Iley
A lot has changed in the digital marketing world throughout 2016, and 2017 is set to capitalize on those changes and take digital marketing innovation even further. Here are the top 4 digital marketing trends to implement into your business’ strategy to stay ahead of the competition over the next 12 months.
- Virtual Reality (VR)
VR has blown up in 2016, from a pipe dream of hardcore gamers, the market has boomed with affordable smartphone adapters, turning video and game content into interactive, real-time, virtual reality seemingly overnight. This is a trend that businesses need to capitalise on as soon as possible, ahead of the inevitable oversaturation of marketing on the platform.
- Interactive Content
From quizzes to interactive data charts, people are becoming more and more attracted to content they can feel involve with. It is best utilised in short bursts to accommodate the short times most consumers spend using their mobile devices or browsing social media, however.
- Video and Live Streaming
Continuing the trend of the past 3 years, video has seen even more growth in the online and social media content marketplace. With many platforms offering the opportunity to ‘go live’ or otherwise livestream events and content, this is another trend which developing companies will need to embrace in order to get ahead in 2017.
Users are bombarded with so much content, whether for marketing or entertainment purposes, that only truly special pieces are guaranteed to grab their attention. By using data such as cookies to personalise the user’s experience, your business is guaranteed those extra click-throughs and conversions.
- Mobile, mobile, mobile
Pushed from every angle, but never more important than now. Google have announced mobile-first web search algorithms, putting mobile-friendly sites ahead of unoptimized content in search results, and mobile browsing has finally overtaken desktop browsing as the main way in which users are accessing content online. Businesses still behind with mobile optimisation really ned to act fast to get ahead in 2017.
With so many emerging digital marketing trends, it can be hard to keep up. Why not take an online digital marketing course to help stay up-to-date and give your business the edge in 2017?