By Morgan International Staff Writers
The company vision or mission statement is hugely important. Why? Because it sets the tone and direction for every employee within that organization. It is a common goal that all can be united in working towards. To be effective the following points should be considered:
Write an inspiring statement
The statement itself is important – it needs to inspire and motivate. Take Microsoft’s – “Our mission is to empower every person and every organization on the planet to achieve more” and Google’s – “To organize the world’s information and make it universally accessible and useful.”
Hire the right people
It begins with the hiring process, before you even ask candidates in to interview. Speak to the recruiter or hiring manager and make sure they understand the company mission so that they hire candidates who would live that vision.
It starts at the door
The induction process into any organisation is incredibly important. It is the best opportunity to set the new employee on the right path and ensure they are in alignment with the company vision from the beginning. One great way to do this is to use a buddy or mentor system to guide and support the new starter.
A lot of businesses do annual kick offs or other types of meeting which are often off site. This is a great opportunity to get the employees to live and breathe the company vision and work out how that can be delivered at a more practical level, i.e. what they can do in their own roles to deliver the company vision.
A company vision or mission statement can be an incredibly powerful way to align employees with the goals of the business. It also allows customers to buy into the organization. To be effective, it needs to permeate the business and be at the heart of all lower level strategies.
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