By Morgan International Staff Writers
The importance of personalizing the employee experience is often overlooked and underrated by employers with severe and often unacknowledged consequences. Providing a personalized experience to an employee plays a vital role in their overall engagement with the company and ultimately influences whether they choose to remain working for them. When you consider the financial implications of recruiting new employees, putting more effort into retaining employees makes huge commercial sense.
- Utilize recognition schemes
Recognition takes many forms and even a small gesture can go a long way in personalizing an employee’s experience. Even if you don’t have a large budget to work with, improvise with alternatives to financial rewards. A popular way to do this is to use intranets or similar digital platforms to enable colleagues to provide peer-to-peer recognition as well as management acknowledgements.
- Develop a talent management program
Professional development is a major motivational factor for employees. An employee who feels that there is no career pathway or way for them to further develop their skillset will become disengaged and demotivated. Developing an effective talent program will not only boost engagement levels of existing employees, it will also help to attract high calibre job applicants.
- Conduct regular evaluations/appraisals
Dedicating time to review and feed back on employee performance is hugely beneficial for both enhancing the personalized experience and to help reach business targets. Constructive feedback from management on a regular basis will help to boost performance and make the employee feel valued and more motivated.
- Build strong relationships
Whilst all of the first three tips are highly effective, for some employees they will still feel it is part of a corporate process. To really personalize the employee experience, putting in genuine effort to know and understand an employee can make a huge impact.
In summary, providing a personalized experience for employees is a critical aspect of a successful business and should never be taken for granted. The business benefits that can be gained are huge and although the overall results can be difficult to measure, the costs of employee retention vs. recruitment will ensure that it is a very worthwhile exercise.