Category Archives: Know your course

How much time should I dedicate to studying?

There isn’t one right answer to this question and the time you are able to allocate for your exam preparation depends on your personal and professional obligations. However, the more time you dedicate for your exam preparation, the higher your chances of passing. We recommend that you formulate a study plan based on your daily schedule; some individuals have more time to allocate to studying during the day than others but keep in mind your scheduled exam date and length of the curriculum that must be covered. The key is to practice, practice, practice!

Why should I pursue my PCM?

The PCM credential is a symbol of professional excellence that affirms your mastery of marketing knowledge and commitment to quality in the practice of marketing. Certification is a career-long commitment that demonstrates to current and potential employers, peers and clients that you have mastered core marketing knowledge and principles. It also shows your dedication to staying informed of new developments in the marketing field and upholding the highest professional standards.