Category Archives: Marketing

Blog Category

What-NOT-to-do-when-choosing-a-career-path-02

What NOT to do when choosing a career path!

By Morgan International Writers

Choosing a career path can be difficult enough without having obstacles along the way so here’s the top 10 things you definitely SHOULDN’T do when making that all life-changing decision!

  1. Don’t be pushed into a certain career based on someone else’s experience or advice. No two people are the same.  What might perfectly fit with someone else almost certainly won’t fit with you or your skill set.

 

  1. Don’t choose a career because either you (or someone else) considers it as being “easy”. You can almost guarantee that it won’t be.

 

  1. Don’t choose a certain career because you think it’ll make you a) famous or b) rich. That’s not to say that it won’t, of course, but you have to stay realistic on this.  And always remember that fame and fortune isn’t always quite what it’s cracked up to be!

 

  1. Never be afraid to explore your individual talents or instincts. More often than not these will almost certainly lead you in the right direction.  If there’s something you love doing then pursue it.  It doesn’t have to be a six figure salary.

 

  1. Never be afraid to challenge your own learning style to reach your ultimate goal. Whilst some students are happy in university others are equally as happy doing a practical job with no academic requirement.  Everyone is different.

 

  1. Don’t be afraid to explore different careers before you settle on the right one. There’s no formula to achieving this so don’t be afraid to try your hand at more than one career before deciding on which is best for you.

 

  1. Never be put off by salaries. To get into the right career you might well have to make a financial sacrifice but remember, money isn’t everything.

 

  1. Don’t expect to go into your chosen career without encountering any obstacles because there will almost certainly be some along the way!

 

  1. Don’t be too harsh on yourself if you don’t land the career of your dreams. This could be for a multitude of reasons which very often can’t be helped.  Instead focus on the more positive attributes you have and turn those negative niggles on their head!

 

  1. Finally, don’t ever lose sight of your dreams. If you want to achieve it – you almost certainly can; so never give up hope or aspiration.

 

Steps-to-growth-and-career-success-02

Steps to growth and career success!

By Morgan International Writers

It perhaps goes without saying that most of us want to nurture our own careers and excel in what we do.  But how?  The word “growth” can be quite ambiguous and yet, broken down, it’s not so difficult to achieve.  Here’s how in 10 easy steps:

  1. Do what you’re good at! This might sound obvious but if you love your job it’ll soon rub off on others and above all else, your potential customers or clients.  No-one can possibly commit to growth without being passionate about what they do.

 

  1. Set yourself goals. It’s really important to prioritise your goals so that you not only utilise your time in the best way that you possibly can but also do so by delegating any tasks which can free up your time for more crucial things.

 

  1. Find the right support team! This will massively vary according to individual needs but if you’re truly committed to growth and success then you need the right people working with you and not against you  Whether it’s purely admin support, help around the house or even picking the kids up from school, success is very much dependent on multiple resources – and not just one.

 

  1. Always, always, look ahead. Whilst it’s obviously important to concentrate on the “now”; also be sure to look at what’s coming up in the pipeline and plan accordingly.  Don’t take anything for granted.

 

  1. Never rest on your laurels – complacency isn’t a great trait so never rely on it. Instead, continually ask for constructive feedback and act on it accordingly.

 

  1. Keep building your network of supporters. Whilst sometimes it might feel time consuming attending networking events, never underestimate the value of them either.  They can be absolutely crucial – particularly if you’re a new business or looking to expand.

 

  1. Don’t be afraid to showcase your results! If you’ve done a good job – then let everyone know!  You’ll only ever achieve growth through reputation so be sure to keep working on it.

 

  1. Keep yourself visual in terms of marketing and make sure you maximise any space on free social websites. You’ll be surprised at how quickly good news travels fast!

 

  1. Don’t be afraid to ask for recommendations from satisfied customers or clients. There’s nothing more reassuring than a job well done!

 

  1. Above all else, believe in yourself!
Think-your-not-great-at-your-job-02

Think you’re not great at your job? … Well, you might well be wrong there!

By Morgan International Writers

Ever had that sinking feeling when you’re convinced you’re simply not great at your job?  Well, don’t worry.  It’s not uncommon but here’s the thing … if it looks so easy to others then you’re getting it absolutely right – and here are just 10 great reasons why!

  1. Your input and ideas are not only acknowledged by the management team but even make their way into the official minutes of meetings.

 

  1. When you go on annual leave you have to leave precise instructions to a fellow colleague or manager. So here’s the crucial thing.  You’re the only person who knows your role inside out!  Be sure to maximise your potential on this!

 

  1. If you’re the type of person who’s not logging “in” at 08:59 hours and logging “out” at 16:59 hours then that’s a definite sign that you’re committed to your role - which naturally means that you’re reliable and a valuable asset to your firm.

 

  1. If colleagues ask for your opinion then your skill set already speaks volumes! You probably know a lot more than you think you do!

 

  1. Think about how long you’ve been with your company. If it’s beyond your initial probationary period then there has to be a reason for this!  You’re there because you’re needed and you’re valued.

 

  1. Have a good think about what sets you aside from your colleagues. For example, do you have a particular skill that sets you apart?  If so, maximise its potential and start making an even bigger impact!

 

  1. Always encourage constructive criticism from others – you’ll learn so much and get to do your role even better than before! Turning ‘negatives’ into ‘positives’ is unbelievably rewarding!

 

  1. If you find yourself musing on room for improvement then be sure to share your ideas with your colleagues or management team! Very often even the simplest of ideas can totally transform a project or procedure so don’t be afraid to share it!

 

  1. Compare your loyalty to that of others within the same department or company. This can easily be measured in terms of sick leave and other absences.

 

  1. Last, but not least, share your ultimate ambition with others. Embrace all the challenges that come your way. By doing this you’ll soon prove to be worth your weight in gold!

 

A-Guide-to-Using-Hashtags-on-Instagram-02

A Guide to Using Hashtags on Instagram

Hashtags on Instagram became a thing in 2007 and the practice was quickly adopted by social media and distributed to millions of users that locked onto the idea without hesitation.

 

Some people love them, others hate them, but no matter if you use them or not, hashtags are notorious for generating more attention than posts without them.

 

With a strategically-placed hashtag you can gain followers, increase your likes, and gain a following unlike anything you might have enjoyed in the past.

 

Hashtags are used in order to grant audiences a way to find out about branded content by sorting through different topics and specific forums that might catch their interest.  It is a strategic method that allows  people to pick up on ideas that might not seem as popular if you put them on the web for everyone to see.

 

A hashtag is in effect a label stating that “this is important”, or “this is interesting”. People will always take a glance at the very least to see what they might miss otherwise. In this manner a hashtag is a way to at least get noticed in passing.

 

Hashtags are composed of very simple words and aren’t meant to be overly descriptive, but the more clever you make your hashtag the more attention you are bound to get. In order to get this attention however you need to be smart about the hashtags you use and how you use them. For instance, it’s usually better to use the top Instagram hashtags that already possess an engaging community and are geared towards the type of audience you are seeking. The best way to do this is to take the time and see which hashtags your desired audience is already using.

 

This way you can at least fashion your own use of the hashtag in a manner that will get the attention of others and increase your following.

 

It’s also possible to reach a more engaged and larger audience by making use of more specific Instagram hashtags.

 

If you get too general, people won’t be likely to give it a look as it might seem too generic and not quite up to par.  If you key in a few specifics however you might find an audience that is quick to get on board and follow your link.

 

There is a limit of hashtags you can use on Instagram, so it pays to choose which ones you really want and forget about others for the time being.

 

You don’t want to fill your caption with little more than hashtags, as this looks ridiculous and could turn people off. In order to get a wider audience to pay attention you want your post to look authentic and a bit more professional. If you perform a gimmick just for the sake of the gimmick you will tend to lose a lot of the attention you desire. Try just picking one or two that best represent you or your selected photo and run with it.

Optimizing your Digital Marketing Budget-02

Optimizing your Digital Marketing Budget

 

By Luci M Iley

For both small and large businesses, it is important to maintain a tight watch on where funds are allocated in the digital marketing sector. With so many changing trends, it can be just as easy to get carried away with experimental techniques as it can be to stick to the same routine. Both methods set the business up for failure and will diminish the marketing budget over time. This guide offers some top tips for keeping your digital marketing budget lean, whilst allowing the freedom to explore new marketing avenues and improve your practices.

 

  • Get Specific

Doing your research before allocating a single penny will give you a great foundation. Make sure you have in-depth evidence of who your target market is, the best ways to reach them, the type of content needed to grab their attention and the specific points you want them to take away. This will allow you to create a more direct digital marketing plan, and avoid spending recklessly and without results.

 

  • Keep Impeccable Records

For smaller budgets, maintaining an accurate account of where every penny has gone will help with future planning. By keeping detailed records, it will also be easier to analyse the return on investment (ROI) and cut any spending which has not brought tangible results in the future.

 

  • Prepare for The Long-Haul

Budget maintenance is not a one-time occasion, you need to remain vigilant month on month to keep your budget and spending lean and beneficial to the business overall. By maintaining accurate records and keeping the specific targets detailed above in mind, you will be better equipped to make alterations along the way to better optimise your digital marketing budget each month.

 

  • Utilise the Up-And-Coming-Trends

Digital marketing trends change almost every month, so it is important to try to remain vigilant when planning your digital marketing strategy and allocating funds to different methods. Be sure to research which methods are generating success within your field and target market to capitalise on new and emerging digital marketing methods.

 

  • Remain Cautious

When a new digital marketing method is introduced, be careful. It may seem like a good idea to invest 80% of your digital marketing budget into a new marketing method which is “guaranteed” to lead to more conversions for your business, but there is always the opportunity for your target market to reject a new method, leading to a loss of investment and capital for your business. Stay wise when trying new methods and restrict the amounts spend on experimenting.

 

 

The main aim in digital marketing is to make the most of the platforms available, with minimal expenditure, for maximum return. To learn more techniques to make your digital marketing budget go further, why not browse our range of online digital marketing courses?

The Top 3 Digital Skills Needed by Marketers in 2017-02

The Top 3 Digital Skills Needed by Marketers in 2017

By Luci M Iley

If you are looking to develop your digital marketing career or maybe make the switch to digital marketing from another field, there are a few skills you will need to develop in order to be hireable in the 2017 digital marketing industry.

Whether brushing up your marketing team’s skills, or boosting your own knowledge, these six digital marketing skills will be the most relevant in 2017.

 

  1. Video

Video marketing is taking over digital content at a high pace. With video content influencing 63% of viewers to either find out more about a product or make a purchase after viewing a marketing video online.

With so much video content available, this means that digital marketers need to focus their energies on creating high-quality, ready-to-view video content which is short, concise and makes an impact on viewers.

Digital marketers also need to focus on ‘live’ content, with many platforms introducing live streaming services, this is an opportunity to be taken advantage of by marketers looking to get ahead in the industry.

 

  1. Analytics

Analytics have always been important, but with the ever-growing and developing landscape of digital marketing, it is important to keep an eye on the changing data and understand how it affects sales and community relations – staying informed is the first step to staying ahead, after all.

Staying ahead in analytics also involves making the most of free tools, whether you are an individual looking to seek out digital marketing opportunities, or a small business boosting your team’s skills, free tools can be found all over the internet and can provide excellent insights into your digital marketing activities. Make sure that you and your team are confident using Google’s tools, as well as the plethora of other well-known platforms available for digital marketing insights and analysis.

 

  1. Social Media and Community Management

With over 52% of the adult population using two or more social media sites and social media communications with businesses influencing purchasing decisions as much as television advertisements, there is a huge pressure on digital marketers to really engage with social media platforms to attract customers to the business.

This extends to reviews and feedback – customers love telling people what they think and a well-run social media site will benefit from the positive reviews left as many consumers base their purchasing decisions on the opinions of others, rather than the information given by businesses.

 

These three key skills are must-haves for the digital marketing industry in 2017, so whether you need to boost your whole team, or just your own skills, why not enrol on one of our digital marketing courses to stay up-to-date and keep your business and resume ahead of the game in 2017?

2017 Digital marketing Trends to Watch-02

2017 Digital Marketing Trends to Watch

By Luci M Iley

A lot has changed in the digital marketing world throughout 2016, and 2017 is set to capitalize on those changes and take digital marketing innovation even further. Here are the top 4 digital marketing trends to implement into your business strategy to stay ahead of the competition over the next 12 months.

 

  1. Virtual Reality (VR)

VR has blown up in 2016, from a pipe dream of hardcore gamers, the market has boomed with affordable smartphone adapters, turning video and game content into interactive, real-time, virtual reality seemingly overnight. This is a trend that businesses need to capitalise on as soon as possible, ahead of the inevitable over-saturation of marketing on the platform.

 

  1. Interactive Content

From quizzes to interactive data charts, people are becoming more and more attracted to content they can feel involved with. It is best utilised in short bursts to accommodate the short times most consumers spend using their mobile devices or browsing social media, however.

 

  1. Video and Live Streaming

Continuing the trend of the past 3 years, video has seen even more growth in the online and social media content marketplace. With many platforms offering the opportunity to ‘go live’ or otherwise live stream events and content, this is another trend which developing companies will need to embrace in order to get ahead in 2017.

 

  1. Personalisation

Users are bombarded with so much content, whether for marketing or entertainment purposes, that only truly special pieces are guaranteed to grab their attention. By using data such as cookies to personalise the user’s experience, your business is guaranteed those extra click-throughs and conversions.

 

  1. Mobile, mobile, mobile

Pushed from every angle, but never more important than now. Google have announced mobile-first web search algorithms, putting mobile-friendly sites ahead of unoptimized content in search results, and mobile browsing has finally overtaken desktop browsing as the main way in which users are accessing content online. Businesses still behind with mobile optimisation really need to act fast to get ahead in 2017.

 

With so many emerging digital marketing trends, it can be hard to keep up. Why not take an online digital marketing course to help stay up-to-date and give your business the edge in 2017?

Print

Three Top Tips for a Successful Facebook Page

Creating a successful and profitable social media account seems to be an elusive mix of trade secrets and luck. But this is not true, there are a few tips and tricks which will help your Facebook page to reach success and achieve maximum outreach.

 

Publish Relevant Content

A lot of social media managers seem to believe that any content is better than no content, but this is simply not the case. Your business’ social media pages should remain lean and only content which serves a purpose should be published under your business’ name.

It may be a good idea to create a list of aims and types of content needed for each social media platform, to act as a guide when creating and posting content.

 

Research Post Timing and schedule Accordingly

The timing of posts is so important. With the speed content is being replaced on user’s newsfeeds, it is important to time it just right so that your content is published at a time when your target customers are looking at their feeds. The optimal time for posting will vary between target markets and social media platforms, so be sure to account for the lifestyle of your marketing personas when researching the optimal time to post on Facebook.

Scheduling posts may feel like a chore, but with Facebook pages’ in-built scheduling options and multiple scheduling software suites available, scheduling posts to be released at the right time becomes easier and quicker with practice.

 

Utilise the Tools Provided

Facebook provides a wide variety of analytics and insights into how your page and posts are performing. Including views, interactions and the optimal times of day and days of the week for reaching your target audience.

Whilst much of this is used to push paid advertisements, there is no reason that small businesses should feel pushed into paying for advertisements, as a successful Facebook page is achievable without unnecessary spending.

 

If Facebook is becoming an important platform for your small business or marketing department, why not brush up your skills with one of our online social media development courses?

Why You Need a Digital Marketing Strategy-02

Why You Need a Digital Marketing Strategy

 

In the age of the internet, a digital marketing strategy could not be more vital for businesses of all sizes. From start-ups to multi-national organisations, the online world of social media, SEO and website optimization is becoming more and more integral to business success. But what, specifically, can a digital marketing strategy do for your business?

 

Pave the Way When the Unexpected Happens

In digital marketing, trends and customer behaviours can change almost instantaneously, but a strong digital marketing strategy can help any business weather the storm and even see success arise from any crisis situations which may arise.

 

Keep Finances Under Control

As the digital marketing industry grows, so does the need for businesses to invest in both online and offline technologies to make the most of new trends and influences in the relevant industry. This means that marketing teams need to be able to allocate some of their marketing budget to digital marketing, specifically – which will require monitoring just as your regular marketing budget does.

 

Outline the Path to Success

It is easier to reach your destination when the route you ned to take to get there is properly laid out. By planning every step, not only do your employees and investors have a clearer idea of where the business is heading and how you plan to get it there, but it will be easier to adapt to any new digital marketing changes over time, if you have a clear outline of your business’ aims and objectives.

 

Motivate your Staff and Colleagues

A solid plan works wonders to motivate and push people to work harder. It is a lot easier to expect people to get on with their jobs when they know exactly what they are supposed to be working towards as well as the specific actions needed to get there. A digital marketing strategy may also open opportunity for discussion, suggestions and input from valued people within your business.

 

Capitalise on New Opportunities

As you find new ways to promote your business through digital marketing channels, it is important to ensure that all activities remain in-line with the original plan. This plan will stop your marketing team from deviating and potentially wasting resources on digital marketing activities which will not be useful or beneficial to the company overall.

 

By implementing a digital marketing strategy, your business will benefit in many ways. Whether a small start-up, or long-term established corporation, the implementation of a digital marketing strategy will pull the business together and improve the focus on new technologies.

To better understand how digital marketing and the strategy surrounding it will help your business, visit our course guide.

 

Marketers-why-get-certified-02

Marketers: Here Are 5 Top Reasons Why You Need to Get Certified

 

By Morgan International Staff Writers

There’s a whole lot of reasons why professionals need to get certified nowadays. From earning credibility, to enhancing your CV and setting you apart from the competition, there isn’t much to argue about when it comes to the case for certification.

But although we’re more familiar with our fellow accountant and finance colleagues going after prestigious credentials, marketers on the other hand, do not seem to have caught on with the trend. Until now.

As the marketing industry continues to evolve with new technological advancements and shifts in consumer behavior, it has become more vital than ever for marketers to be experts not only in marketing theory but also in practice and to stay abreast of the current trends in the marketplace in order to shine in the creative arena. A university degree is no longer enough. So what is?

The American Marketing Association (AMA), established in 1937 by visionaries in marketing and academia and now a hub for over 30,000 members across the globe, has introduced the Professional Certified Marketer (PCM) credential to serve the needs of the modern marketer and take your career to the next level.

We’ve made it super easy for you to see what it’s all about by listing the top 5 reasons why getting PCM Certified is the right career move for any marketer wishing to make marketing history:

  1. It heightens your marketability by providing differentiation from others in the marketing talent pool

 

  1. It demonstrates your commitment to staying abreast of the latest marketing knowledge and practices

 

  1. it indicates that you operate under the highest professional standards

 

  1. It allows you to use the AMA PCM® credential and logo for public recognition of your professional achievement

 

  1. It serves as a benchmark of your career accomplishments and as a roadmap for professional development going forward

Explore our PCM packages and take your marketing career to the next level!