A webinar is a great way for businesses to convey a message/content to a large audience, without asking people to travel to a particular location. From a business perspective, it is a straightforward way to reach out to current and potential customers to share ideas and create brand awareness. However, for the strategy to be effective, webinars must be captivating. Follow these top 5 tips to create an effective webinar.
1) Audience engagement
Engagement with the audience should not just be during the webinar. Send materials, or a small taster before the session to create a buzz, then afterwards be sure to send some kind of follow up to solidify the message in people minds.
2) Have a great speaker
The person hosting should be engaging and also an expert in the topic. This avoids it seeming like somebody is simply reading from a script. The host should be able to competently answer audience questions. Furthermore, if the webinar is going have a video stream, the host should feel comfortable in front of the camera.
3) Consider the format
Think about which format is most appropriate. For example do you want to share a PowerPoint presentation, do you want an interview format, or perhaps a live panel? There are lots of engaging and interesting options to consider.
4) Have a strong script
It is important as I said previously not to read verbatim from a script – even if the audience can’t see you, it will likely sound somewhat robotic. However it is important to have a robust outline of what you want to cover and use that as a basis for what you want to say.
5) Create a strong slide deck
If you are going to have a deck to accompany your webinar, ensure it is visually appealing and represents the brand. The great thing about a slide deck is that it can be used to send to participants after the webinar as a reminder of the content that has been shared.
A webinar is a fairly inexpensive way to engage with current and potential customers. It allows you to share interesting content that creates a buzz around your brand. Consider the tips we have shared above to ensure your webinar packs a punch.