By Morgan International Staff Writers
You know the score – you work really hard on the content you are about to share, and you want to do it at the optimum time when the biggest audience will see it. But how do you know what that time is? The answer is that it differs by platform – but not to fear, the people at CoSchedule have released some excellent research and insight which tells you when is the best time to post. This is the rundown of Facebook, Twitter, Pinterest and Instagram.
Best days to post – Thursday, Friday, Saturday, and Sunday
Best times – 9am, 1pm, 3pm
People are happier on Fridays so humorous posts should be saved for then. If you post at 1pm you will get the most shares, and at 3pm you will receive the most clicks.
Best days to post – Wednesday
Best times – 12pm, 3pm, 5pm, 6pm
You might note from the times, that they typically align with people’s breaks at work, and finishing work and the commute home. In fact people are 181% more likely to be on Twitter during their commute compared to any other time. That is useful information to bear in mind when creating content to share.
Best days to post – Saturday and Sunday
Best times – 2am, 8-9am, 5pm
The best window to post on Pinterest is 8-11pm on Saturdays. Avoid working hours altogether.
Best days to post – Monday and Thursday
Best times – 2am, 2pm, 9pm
The prime time to post is at 8-9am during the commute. The top tip is to avoid working hours for posting to Instagram.
By using the research from CoSchedule you can pull together a calendar so you know what content to release and when. In fact this calendar can be used to drive content creation. A lot of businesses are now recognising the need for a Digital Marketing professional who can manage this for them and ensure it is optimised.