By Luci M Iley
If you are looking to develop your digital marketing career or maybe make the switch to digital marketing from another field, there are a few skills you will need to develop in order to be hireable in the 2017 digital marketing industry.
Whether brushing up your marketing team’s skills, or boosting your own knowledge, these six digital marketing skills will be the most relevant in 2017.
Video marketing is taking over digital content at a high pace. With video content influencing 63% of viewers to either find out more about a product or make a purchase after viewing a marketing video online.
With so much video content available, this means that digital marketers need to focus their energies on creating high-quality, ready-to-view video content which is short, concise and makes an impact on viewers.
Digital marketers also need to focus on ‘live’ content, with many platforms introducing live streaming services, this is an opportunity to be taken advantage of by marketers looking to get ahead in the industry.
Analytics have always been important, but with the ever-0growing and developing landscape of digital marketing, it is important to keep an eye on the changing data and understand how it affects sales and community relations – staying informed is the first step to staying ahead, after all.
Staying ahead in analytics also involves making the most of free tools, whether you are an individual looking to seek out digital marketing opportunities, or a small business boosting your team’s skills, free tools can be found all over the internet and can provide excellent insights into your digital marketing activities. Make sure that you and your team are confident using Google’s tools, as well as the plethora of other well-known platforms available for digital marketing insights and analysis.
- Social Media and Community Management
With over 52% of the adult population using two or more social media sites and social media communications with businesses influencing purchasing decisions as much as television advertisements, there is a huge pressure on digital marketers to really engage with social media platforms to attract customers to the business.
This extends to reviews and feedback – customers love telling people what they think and a well-run social media site will benefit from the positive reviews left as many consumers base their purchasing decisions on the opinions of others, rather than the information given by businesses.
These three key skills are must-haves for the digital marketing industry in 20017, so whether you need to boost your whole team, or just your own skills, why not enrol on one of our digital marketing courses to stay up-to-date and keep your business and resume ahead of the game in 2017?