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The best time to publish on social media


By Morgan International Staff Writers

You know the score – you work really hard on the content you are about to share, and you want to do it at the optimum time when the biggest audience will see it. But how do you know what that time is? The answer is that it differs by platform – but not to fear, the people at CoSchedule have released some excellent research and insight which tells you when is the best time to post. This is the rundown of Facebook, Twitter, Pinterest and Instagram.



Best days to post – Thursday, Friday, Saturday, and Sunday

Best times – 9am, 1pm, 3pm

People are happier on Fridays so humorous posts should be saved for then. If you post at 1pm you will get the most shares, and at 3pm you will receive the most clicks.



Best days to post – Wednesday

Best times – 12pm, 3pm, 5pm, 6pm

You might note from the times, that they typically align with people’s breaks at work, and finishing work and the commute home. In fact people are 181% more likely to be on Twitter during their commute compared to any other time. That is useful information to bear in mind when creating content to share.



Best days to post – Saturday and Sunday

Best times – 2am, 8-9am, 5pm

The best window to post on Pinterest is 8-11pm on Saturdays. Avoid working hours altogether.



Best days to post – Monday and Thursday

Best times – 2am, 2pm, 9pm

The prime time to post is at 8-9am during the commute. The top tip is to avoid working hours for posting to Instagram.


In Summary

By using the research from CoSchedule you can pull together a calendar so you know what content to release and when. In fact this calendar can be used to drive content creation. A lot of businesses are now recognising the need for a Digital Marketing professional who can manage this for them and ensure it is optimised.




5 Recruitment Trends of 2017


By Morgan International Staff Writers

As the end of 2017 fast approaches, we are reflecting on the recruitment trends we have seen so far this year, and almost certainly look to continue into 2018. These are our top 5.

More employee referrals please

Employee referrals have been incredibly important as organizations would prefer to offer a fixed monetary incentive to their own staff rather than incurring the high costs charged by recruitment consultancies. Also, employees will typically have a network of peers from previous roles – often with career profiles similar to their own.


More automation tools

Recruitment is labour intensive in the digital age – as applying for a role can be done in the click of a button, organizations can be inundated with applications. Therefore savvy organizations are seeking ways to automate the process and identify the best candidates more easily.


More flexible working

Most employees value the ability to work flexibly and are increasingly wanting to understand if this is a possibility during the recruitment process. Therefore expect employers to offer work flexibility as part of their compensation package to employees.


Employers thinking mobile

Job seekers are busier than ever, and they expect to be able to hunt for jobs on the move. Therefore expect to see employers putting an emphasis on mobile visibility such as apps and ensuring their websites are optimised across platforms.


More social media

Employers will make greater use of social media platforms to reach out to candidates and engage with them in a meaningful way. Expect this to start moving beyond LinkedIn to Instagram and Snapchat.


In Summary

The trends of 2017 will almost certainly continue into 2018 as organizations seek to simplify the recruitment process and also lower the costs of attracting talent. To do this they will undoubtedly increasingly rely on information technology such as mobility and social media platforms.


The Internet of Things and the Supply Chain


By Morgan International Staff Writers

I suspect you have heard the phrase ‘Internet of Things’ or IoT. It refers to the connection of devices to the internet which up until recently have not been connected – cars, fridges, freezers, heart monitors, and so on. The list of connectable objects is growing all the time. At a more holistic level, the IoT enables integration of the physical and digital supply chain which provides great opportunities for businesses. This trend is revolutionising the supply chain in a number of exciting ways.


Asset Tracking

Rather than using barcode scanners to track and manage inventory, cargos will have a microchip and antenna. The microchip will store data about the cargo and the antenna will provide the connectivity. These tags are referred to as RFID. Another kind of technology in this space are internet connected trackers which make use of low power wide area networks, allowing companies to track items. This makes use of satellite trackers, meaning that an item can be tracked anywhere on the planet, even where there is no cellular coverage. There are also near field communication (NFC) tags.


Fleet Management

Businesses that operate a large number of vehicles are using technology to connect their fleet and make the process more efficient. The solutions use GPS and other real time tracking technologies. This allows businesses to ascertain where their vehicles are and when. These solutions are deployed in a number of ways. An example in a consumer setting is bus fleets with GPS so that bus wait times can be displayed at bus stops.


In Summary

The internet of things will transform the supply chain by providing connectivity and real time updates to where vehicles and/or products are. This allows businesses to react to external events such as traffic and make their supply chain more efficient and effective.



Protect Your Business from Credit Card Fraud


By Morgan International Staff Writers

Many businesses accept credit cards from customers, whether that be over the phone or on the internet. Typically products are shipped before the business becomes aware that the credit card was used fraudulently. In this case the business is out of pocket as the real card owner will not be liable – so what can be done to avoid this from happening?


  1. Capture all the credit card information

Make sure you request the cardholders name in full, the long card number, the expiration date, and the three/four digit verification number on the back of the card. Also request the full address that the card is registered to. If the customer refuses to provide any of the information, don’t ship. With all of this information you will be able to use the address verification service. Don’t forget that in most cases someone who has stolen a credit card will not know the address it is registered to.


  1. Be cautious

Question orders that are very large and next day delivery. Clearly someone using a fraudulent credit card will be keen to get the order as soon as possible before you have an opportunity to realise the card is fraudulent. Furthermore be cautious when the bill to and ship to addresses are different. There are websites out there such as which can be used to validate billing addresses.


  1. Validate the order

Another validation step is to call the mobile number provided to confirm the order. Furthermore, you could request scanned ID such as a passport if the order is very large and you are concerned about the identity of the customer placing the order.


  1. Report to the police

If you have reason to believe there has been a fraudulent transaction, report it to the police as soon as possible. There is a possibility that the stolen goods can be recovered.


In Summary

Use all of the tips above to try and reduce the possibility of credit card fraud. However remember to trust your instincts – if you think an order is suspicious, ensure you follow up.



5 Epic Social Media Mistakes


By Morgan International Staff Writers

Social media platforms are an incredibly powerful way for marketers to reach their customer base. In fact it is so quick, cheap, and easy, that unfortunately this can sometimes lead to complacency and errors that can cause embarrassment and potentially loss of sales for a business.


  • Stealing content

This can be pretty serious from a legal perspective if the correct permission has not been sought, and/or credit given. It could be as simple as posting a picture, video or bit of text – but if it does not belong to you, you need to ask yourself if using it is infringing someone else’s copyright.


  • Over hash tagging

Hash tagging a post is fine, but make sure it is only done on platforms that support searching by hashtag, and that it is done tastefully. Don’t overuse it and be mindful of your input when something is trending and will be highly searched.


  • Think before you tweet

How many celebs have tweeted, realised the mistake in what they have said, quickly deleted it, but have already caused a massive retweet storm that damages their reputation? Think about what you post before you post it. You can’t take it back once it is out there in the public domain.


  • Picking a fight or entertaining one

Who doesn’t love to watch a social media showdown? It does nobody any favours, and if that spat is between a business and a customer, it looks particularly bad on the business who really should be trying to solve rather than inflame the issue.


  • Same message on all platforms

The issue with this is obvious – if you have followers across multiple platforms, you will not enjoy seeing the same message multiple times. It is lazy and will only lead you to boring your followers.


In Summary

The good news is that the mistakes are certainly all avoidable by simply doing the checks and balances. That said, it is advisable to have on board a professional Digital Marketer who has all of the experience to avoid the common errors in the first place.


How will the sharing economy effect logistics


By Morgan International Staff Writers

You may have heard a lot recently about the sharing economy. Although in its infancy, the shared economy is set to revolutionise logistics. So what is it? It is an ecosystem built on the basis of sharing human, physical and intellectual resources. It is very often enabled through technology as it joins the production, trade and consumption of goods and services by different people and organisations. In essence trade is not only based on monetary exchange – there are many other forms of value exchange such as swapping, exchanging, crowdfunding, open source, shared ownership, lending, borrowing, and so much more.


An example that most of you will be familiar with is Uber who have just launched Uber Freight which is being rolled out in the USA. It offers very attractive 7 day payment terms to drivers and enables them to carry a full load all of the time by utilising the app. So multiple customers are sharing the use of the space in the lorry. It is a simple idea powered through technology, bringing together multiple buyers with one seller at scale. This increases the capacity of freight as vehicles are less likely to be partially empty. This is great for the drivers, and the environment, as in theory less fuel will be used. It is also hugely beneficial for customers who should see their costs of freight being reduced. This simple example demonstrates that the sharing economy is making logistics more efficient, less impactful on the environment, and more cost effective.


We touched on the importance of technology – in fact the shared economy at scale and across borders would not be possible without the evolution of technology. It has been driven by the revolution of freight application program interfaces (APIs) which have allowed the matching of drivers, routes, and customers. This software also works across many transport modes (not just trucks) – it includes ocean, air, and rail – working out the optimum route.


In summary, logistics is set to transform even more drastically as driverless trucks become a reality. Expect to see the Uberization and further disruption of the industry as we move through the back end of 2017 and into 2018.


UAE Fintech Industry Surging


By Morgan International Staff Writers

Fintech is big news, both in the UAE, and globally. It is a fairly new financial industry using technology to improve financial activities, often through automation and making use of sophisticated tech such as artificial intelligence. The introduction of disruptive technology in the UAE and wider Middle East is likely to be advantageous for customers but will challenge the traditional banking model. The key areas where fintech has thus far been pervasive are insurance, trading, and risk management. In July 2017, The Dubai International Financial Centre’s Fintech hive selected 11 start-ups to partake in a 12 week accelerator programme which will offer them the opportunity to pitch their ideas to a number of investors in November 2017. Abu Dhabi Global Market (ADGM) announced in August 2017 that it was assessing 22 applications from fintech startups to take part in a regulatory laboratory sandbox programme. This allows successful participants to develop their ideas alongside financial services firms in a lighter touch regulatory environment.

Some of the key innovation areas utilize innovative technologies/areas such as:

  • Blockchain and cryptocurrencies such as Bitcoin
  • Smartphones and apps
  • Robo advisers and robo investors
  • Contactless cards
  • Payment solutions


These innovations and new industry entrants pose a significant threat to traditional banks and financial advisors, who will be forced to innovate and diversify themselves to survive. There are of course likely to be opportunities for the traditional players to team up with the innovators which will permit old business models to be updated.


In summary fintech allows financial services to be delivered more quickly, cheaply, and conveniently. There are still some concerns around security, but as these issues are resolved, expect to hear a lot more about innovative financial technology solutions in the months and years to come.






5 Startup tips – get your finances right


By Morgan International Staff Writers

There are so many things to think about when kicking off with your first startup, finances being one of them.  Here we take a look at a few tips that will enable you to get your finances right from day one.

  1. Cash flow is key

Don’t ever take your eye off the ball when it comes to cash flow; you should always know what your money situation is at any given time.  If it comes as a shock to see that money is tight when you check your accounts, you are not doing it properly.  Track every single dollar and treat each one spent or coming in as vitally important.  Keep to a budget and don’t let yourself get into a sticky mess financially.

  1. Track spending

Particularly at the beginning, you are going to have a lot of expenses.  Work out how much you need to set aside for this and stick to it.  Rather than hire an accountant to do the books, use one of the fabulous accounting packages that are online (some free) or set up your own spreadsheet in Excel.  If you do this on a regular basis, at the end of the tax year you will have your figures all ready to go.  Only go to the expense of a professional accountant when your business starts to become too much for you to handle.

  1. Limit your fixed expenses

Don’t go overboard when it comes to things like office space or facilities/equipment.  A single room should do to begin with; some people convert garage space or use a spare room.  Later on, as you grow, you may want to look at hiring a small commercial space or even a spot in serviced offices. It is essential that early on your capital is fed into growth and not overheads. Keep revenue as your top priority and don’t lose focus.

  1. Maintain a safety net

Don’t expect to make a lot of money from day one; keep a safety net/slush fund of savings so that if you do have dry periods financially, you can keep going. If you are giving up a full time job to go it alone, maybe maintain your key source of income for a while until your business is ready to replace it.  Some people decide to create their own start up after being made redundant – this can also work, particularly if you have a large redundancy sum of money to keep you going while the business grows.

  1. Love your customers

Each and every customer is paramount to the success of your business as, without them, you have nothing.  Set time aside to acquire them and don’t neglect your marketing. Try and make use of the channels that cost little or nothing, such as social media.  Once you have a customer, look after them well and maintain your relationship.  This all bodes well for building a great client base.

Bringing your first startup to life is incredibly exciting but do take note of our tips and ensure that you begin slowly, building steadily and always paying attention to that one vital things; finances.

For those of you looking to begin a new business, make use of our professional training courses which will provide you with much more information on how to make your startup successful.

Contact us now to find out which of our training programs are most suitable for you.



Create and maintain a winning online reputation


By Morgan International Staff Writers

I doubt I need to tell you how important a business’s digital presence is. So why do so many get it wrong and damage their reputation both on and offline? By following some basic guidelines, you will not only be able to create an outstanding online reputation, but you will also be able to maintain it.


Perfect your presentation

All information should be accurate, and everything that is written should be spelt correctly with on-point grammar and reflect the brand. All links should be working and point in the right direction.


Stay up to date

Keep all of the information in your online presence up to date. If telephone numbers or addresses change – make sure you update the details on all platforms where you are listed.


Keep your content fresh

Release new content regularly and ensure it is interesting, on brand, and targeted at the right audience. It is really useful to have a schedule for the release of different types of content – i.e. tweets, blogs, Instagram posts etc.


Respond to questions and reviews

The great thing about the digital world is that you can engage with your customers in real time. It also means that feedback is in full view quickly and you need to be prepared to respond quickly.


Do it offline

There are going to be times when unfortunately you get feedback that is not 100% positive. The key thing is to initially respond online so that it is visible for all to see. Do not play the blame game or seem bitter – keep it professional and explain you will be in contact directly to address the feedback and reach a resolution the customer is happy with.


Use sources

When blogging or sharing other content, make sure statements are backed up with credible sources where appropriate. It is fine to make statements of opinion, but make it clear to the reader that is the case.


In Summary

The internet has opened up so many opportunities and possibilities, but it also comes at a price as having that real time presence means anyone can search for you any time night or day and anywhere in the world. Many businesses now decide to hire a Digital Marketing professional to manage that presence for them and keep their online reputation in good shape.


Do you need an HR department?


By Morgan International Staff Writers

It is standard for large organizations to have an HR department, however smaller businesses may not view a dedicated resource/s as commercially feasible or essential. Often the business owners themselves take on tasks such as payroll, employee grievance and recruitment. However there does come a point at which it is more beneficial to set up an HR department, albeit if that starts with just one or two human resource specialists. So where is the tipping point?


  • Opportunity cost

There is a point where the opportunity cost for the business owner of not focussing on their core responsibilities outweighs that of employing a resource. In simple terms, the business owner is more valuable doing other tasks than the fully loaded cost of the dedicated HR employee.


  • Legislative difficulties

For obvious reasons, the law is stringent with respect to the treatment of employees. Hiring, firing, salaries, promoting, and demoting are all protected from a legislative perspective, and there are consequences for those who do not adhere with the law. Therefore the more complex the business becomes, and the more employees there are, the greater the risk of falling foul of the law becomes.


  • HR is only viewed as transactional

When HR is managed by a non-HR professional, it tends to be seen as a transactional activity, and it is not recognised as a strategic function that has opportunity to offer organisational benefit. This perspective restricts or prevents the huge strategic benefit that most organisations now recognise what HR has to offer to their business.


In Summary

With the opening of any new department, or indeed simply dedicating just one resource, there are a number of implications to the organisation – typically primarily cost. Therefore it should be a cost benefit analysis of having an HR department, versus not having one. The points provided above are typical factors in the decision making process.