Choose the Right Marketing Videos for Business
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Video content is becoming one of the most important tools for helping businesses to promote their services, with 87% of digital marketers now utilizing it. Video marketing has the potential to boost traffic to your website by as much as 150%, so it is well worth using it to promote your business. In MENA the number of video views is around 310 million, with YouTube being one of the most used apps on smartphones and 92% of consumers sharing videos with each other.
Video marketing is important for growing businesses, but you may be wondering where to start. A video only provides a short space of time to get your message across and it’s important to tell a story, rather than just trying to make a sale. These are some considerations to make when using a story to promote your business.
Consider the Customer
You need to think about your customer, who they are and what they might want to hear about. For example, if you are promoting health products, you might want to tell a story about someone who is perhaps not as fit and healthy as they might like and are looking to make some changes. The type of customer you want to target will relate to this kind of video and if you can show the benefits of the product in the video, the products will sell themselves.
Show Your Company Values
The video should reflect your company values and show your personality, as much as possible. Every company is different, and each story should be unique. Don’t be afraid to be different, as people will relate more to you if you are authentic. It is obvious when someone is trying to be something they are not, and this is also the case for businesses.
Keep it Simple
It may be tempting to create an in-depth story to attract attention, but it is much better to just keep it simple. The last thing you want is for your viewers to get confused about your message. You want them to be able to understand and relate to it quickly and you can do this by keeping it simple, but effective. The video doesn’t need to be lengthy, you can keep it short if you are able to get your message across. Although videos make up 1/3 of online activity, most viewers want to watch short, snappy videos that get straight to the point.
If you are interested in promoting your business with marketing videos and other useful content, you may want to try our digital marketing certifications for they can help provide you with knowledge and skills to improve your strategies.
You can also contact our program advisors via this link for better assistance., where you will gain the relevant knowledge and skills to help improve your business opportunities.