Morgan Launches Its New Retail Certification Program (MaRC)
Share this article:
Morgan International has recently announced its new partnership with Shop! to deliver its MaRC credential, the world’s only globally recognized credential in retail, in an attempt to provide professionals in the middle east with the best training solutions to master in-store marketing.
The certification will allow organizations to distinguish new hires and recruit the best talent. MaRC will also support companies in the process of training their current staff so that they can advance their skills and knowledge in a very organized manner. Morgan is determined to offer this new credentialing program due to its belief that the MaRC certification will benefit individuals, organizations and their customers.
Through the certification process, candidates will learn how their provided knowledge can impact the set of activities that can drive purchases at retail. The MaRC certification will definitely boost a job applicant’s CV as it can complement his/her present academic degree, thus attesting that an applicant has practical knowledge in retail.
The MaRC program covers the five knowledge areas (Research, Design, Build, Market/Execute, Evaluate) in the development and execution of retail environments and in-store marketing materials.
To achieve certification, candidates must pass a written exam based on the MaRC Exam Prep book. The book, written by more than 20 retail experts, details the best practices in retail environments and experiences.
Enrollees in the MaRC program will be able to choose from two different self-study packages:
- The Essential package includes the 2017 MaRC Exam Prep book—on which the certification exam is based—and online practice questions.
- The Premium package includes the MaRC Exam Prep Book and the practice questions plus flashcards, lecture notes, a summary booklet, and an abbreviated mock exam.
The Essential package costs $499, and the Premium package costs $1299; discounts are available for Shop! members.
# # # #
Morgan International represents leading international institutions and covers a wide range of professional training programs for designations in Accounting, Auditing, Finance, Marketing, Logistics, Retail, and Human Resources. First established in 1995, Morgan extended its presence across 32 locations worldwide in just over a decade and services thousands of candidates per year through professional certification and diploma programs for CPA, CMA, CIA, DipIFR, ACCA, CFA, CSCP, MaRC, SHRM-CP/SHRM-SCP, and Digital Marketing (Digital Marketing, Social Media, SEO, Strategy & Planning). Morgan offers workshops and in-house training programs.
Shop! Environments Association is a global trade association dedicated to enhancing retail environments and experiences. Shop! represents more than 1,400 member companies and affiliates worldwide from 23 countries. The association brings value to the global retail marketplace through our industry leadership, research programs, industry certification, education, and networking events. Shop! produces the award-winning magazine, Retail Environments, offering business-focused content to retailers, brands, designers, and suppliers throughout the industry.