Improve your Digital Marketing Strategy with Live Streaming
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Although we have only really scratched the surface with live streaming, it is continuing to grow in both usage and popularity. If you have not yet incorporated live streaming into your digital marketing strategy, why not?
These are some benefits of using live streaming on your social media platforms and why you need to get them involved in your digital marketing strategy.
- Increase engagement
If you are running an event, it is much more engaging to produce live streaming content than just posting images or videos after the event. If you give viewers the opportunity to watch events as they happen, you can create more of a buzz about it and this can even increase attendance. YouTube has its biggest marketing in Saudi Arabia, which shows there is a huge interest in videos in the Middle East. In the global market, millennials and younger users are watching as many as 10 million videos every day on Snapchat These statistics shows that it is well worth considering live streaming as an option. Facebook Live is one of the most popular live streaming options and it is continuing to grow in popularity.
- Brand awareness
Live streaming is a highly effective way to get people talking about your business and improve your brand awareness. With Facebook saying that their users are spending triple the amount of time watching videos when they are live, compared to pre-recorded, it makes sense to choose live streaming. Live streaming has a sense of urgency about it and those who engage in it, are likely to be seriously interested in your business.
Unlike pre-recorded videos, you can interact with your viewers on a live stream. This is one of the main reasons users prefer it. With interfaces such as Facebook Live, viewers can ask questions and you can answer them in real time, which can increase engagement and help businesses or individuals to build relationships with viewers. Live streaming is more popular than live broadcasts, due to the ability to interact. Research has shown that as many as 85% of people prefer to watch a live stream on Facebook, compared to TV as they are able to interact. Live streaming is free, so there is no reason not to use it in some way or another to benefit your business.
If you want to find out more about the benefits of live streaming and other ways to improve your digital marketing strategies, our digital marketing certifications will help you gain useful knowledge and skills. We will be introducing our very own live streaming soon, where we will be discussing the benefits of our CPA, CFA and SHRM programs, as well as sharing useful exam tips. Watch this space!
You can also contact our program advisors via this link for better assistance.