How to be the world’s worst Marketer
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By Rebecca Langdon
What makes a Marketer the world’s worst? Here are our top ten traits:
1- No innovative ideas
Innovative ideas are the lifeblood of marketers. A marketer with no fresh ideas will not be working in
marketing for long.
2- No idea of the target market
If you do not understand the target market, you can’t market to them. Really understanding the
target market and their profile is key for success.
3- Unable to admit to failure
Sometimes marketers get things wrong, and perhaps a campaign is not landing as expected. A bad
marketer will ignore this and continue blindly.
4- Social media overload
In the digital age, nobody is denying the importance of social media. However, rather than using
every social media platform available, an astute marketer should focus their efforts.
5- Not taking time out to be creative
Being creative is something that can’t be forced. Successful marketers need to take time away from
the laptop or PC to come up with fresh and interesting ideas.
6- Not listening to the client
The client should be setting out their requirements, and the marketer should be delivering to these
7- Being threatened by agency input
In many organisations, agencies are hired to provide additional creative input. The marketer should
not feel threatened by this input, but see it as a useful contribution to the process.
8- Doesn’t understand what success looks like
Success should be outlined and quantified upfront. It may be a certain number of hits on a website,
or revenue from a promotion. Whatever it is, it should be agreed at the outside and measured
9- Never work to budget
It can be easy for marketers to get carried away, but they need to keep the agreed budget in mind,
and try to work to it.
10- Being fake and phony
I have met many marketers who are like caricatures of themselves. Being fake will often be very
obvious to clients, and not build trust.
Marketers need to avoid these traits at all cost! Why not consider a formal Marketing course to gain
higher-level knowledge and skills and get qualified as a certified Marketing Professional?