Five traits of highly successful digital marketers
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By Nick Cassells
Digital marketing is an essential resource for all marketers reaching out to their target market in the
modern world. Whereas all marketers need a solid footing and qualification in marketing, online
promotion asks for specific niche skills. Highly-successful digital marketing professionals all tend to
have that same character make up:
1. Logical strategists
In the 21 st century you not only have numerous channels for marketing, but also there are so
many devices in which to access the channels (mobile phone, tablet, PC, laptop etc.) A digital
marketing expert needs to be able to bring all those sub-goals and sub-budgets in order to
effectively measure on-going performance for positive results.
2. A passion for learning about new technologies
Digital technology never ceases to evolve and create new and even better programmes even
before you have probably downloaded the last application you just bought. There is a real
need to keep up with what is cutting-edge, trending and how the industry can be mastered
for better results. This calls for a lot of dry research, white papers and reading – so there
needs to be a genuine passion for the subject matter.
3. Analytical minds which allow for data analysis
Online campaigns are reviewed through statistical data. That data can be coming from
numerous different campaigns and presented in startling different ways. A digital marketer
needs to be able to comprehend the basic metrics in order to understand how the various
strings of data form a larger picture.
4. A passion for the written word
Content is king on the internet. The search engines only read text and since Google
tightened up on SEO issues, good quality content is at the core of all brand channels. So the
successful marketer is passionate for text, and has an eye for how it can be used most
effectively over numerous channels.
5. Courage and foresight
Digital marketing campaigns notoriously take a long time to come to fruition. The resulting
data needs to be nurtured and boundaries of individual segments need to be tempered and
streamlined while financial investment is made. The successful marketer has the courage to
endure the journey and is astute enough to make informed choices.