Five deadly marketing mistakes to avoid in 2016
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This year, take stock of bad habits and dead-end marketing techniques. Just a few changes and
tweaks to mind-set, approach and processes can make a huge different to outcomes. Here are a few
notorious “Don’ts” to set the ball rolling:
1. Don’t waste quality content
Take into account that you do not need just good writers but expert researchers who have a
mind for marketing in order to create engaging content which is likely to convert and also
avoid copyright issues.
Consider how quality content can be distributed easily across the net and will go one step
beyond your competition. Whereas on-going articles are the face of your brand,
whitepapers, e-books and newsletters capture contact addresses, enhance brand awareness
and loyalty and offer further recognition of your brand as an industry leader.
2. Don’t forget the UX factor
When analysing data from marketing campaigns it is all too easy to become too reliant on
the figures in front of you. Lead generation needs to be matched with how the landing pages
are converting. Are the pages easy to navigate? Does the text engage? Does the text from an
ad reflect the landing page?
3. Don’t drown in unmanageable data
Even one digital campaign can lead to a horrendous amount of data. When there is too
much data there is a tendency to see only the overall goal instead of the essential detail
which needs to be streamlined. If you have individual marketers working on separate
campaigns, ensure they summarise results to allow you to see performance quickly.
4. Don’t work in isolation
Marketing goes hand in hand with selling and advertising. In the larger corporate
organisations, and especially when immersed in specific digital sub-goals you can lose track
of the overall company goal. Working with parallel departments within the company not
only keeps the ultimate goal in focus it also allows for a sharing of talent and knowledge.
5. Don’t stay static
New technologies are coming into existence all the time - smart apps to streamline
campaign techniques and also as more effective campaign vehicles. When things are going
well there is a tendency to stick with tried and tested activities but keep an eye on and train
for the new and stunning innovations, otherwise you will eventually fall behind the