Elevate your Recruitment Pitch using Social Media
Share this article:
By Cheryl Lyon-Hislop
2016 will be the year when recruiting on social media will become even more important in the war
for talent. Over 900 million people worldwide use Facebook every day. As social networks have
become an integral part of people’s everyday lives, it pays to include social media for recruitment
purposes. Here’s how to maximize the benefits:
- Ensure your company videos, social media pages and job advertisements, truly reflect
what you represent as a brand. Disgruntled employees and ex-employees are known to
easily correct any false claims and the message spreads virally.
- If you’re going to use social media channels, like Twitter for recruiting, ask your
followers to tweet you recommendations for jobs you’re looking to fill. Rather than
sharing the job, list personal attributes or competences and let Twitter users share the
information with their contacts.
- LinkedIn allows potential candidates to publish articles to build their brand and establish
themselves as experts in their field of work. Explore these articles and find talent by
reading views, opinions and research, all of which can help you innovate and add value.
- LinkedIn candidate searches are becoming increasingly popular for recruiters. Send
potential candidates an InMail to introduce yourself, but don’t start out by asking them if
they're looking for a new position, even though their profiles say they’re interested in Career
Opportunities. Tell them you came across their profile on LinkedIn and saw something that
caught your attention. Find something in common to share and build the relationship slowly.
- Some candidates record video introductions to help them find the role they desire. It
shouldn’t be a one-way process. Recruiters need to tap into video-sharing platforms, and
record why their companies are great places to work for too.
- Recruiters can also use phones to communicate with potential candidates on social
media apps. By ensuring that you “favorite” or “like content” and respond to any
messages quickly, this will help you in the race to secure talent. Otherwise you might
lose your candidate to someone who contacted them first, through a tweet or quick
- Recruiters need to use the ‘add and subtract keys’ in their Web skills search string. This is
commonly known as Boolean search, and is a successful, if elementary, technique you can
use in your search efforts to find required and scarce skills.
- If Instagram, Snapchat and Pinterest do not feature as part of your social media hiring
strategy, they should. These newcomers are helping the younger generation (mainly) to find
jobs. You need to tap into that market as baby-boomers retire.
The bottom line is that a social media recruiting strategy should feature in your overall Talent
Management Strategy as the role of social media gains ground. These tools are here to stay!