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Posted on June 19, 2018 3:00 am

New Features coming to Google Analytics

By Morgan International Staff Writers  Google’s recent announcement of their ‘Advanced Analysis’ tool has given Google Analytics 360 customers cause for excitement. The new tool offers three new techniques to help webmasters discover new things about their visitors’ browsing behaviour. These are: Exploration Funnel Analysis Segment Overlap Let’s briefly consider what each of these involves. Read more >

Posted on June 12, 2018 3:00 am

E-commerce Marketing Advice to Live by

By Morgan International Staff Writers  Selling things online can sometimes be tricky. Setting up a store isn’t enough; you need to get your message out to the right people to have any hope of attracting customers. Let’s consider a few pieces of e-commerce strategy through which new merchants can effectively market their goods. Don’t neglect Read more >

Posted on June 5, 2018 3:00 am

New Features Coming to Facebook Business

By Morgan International Staff Writers  Facebook is the largest social network on the planet, and thus it’s an enormously powerful marketing tool. May has witnessed the launch of version 2.4 of Facebook’s Messenger platform, which incorporates several business-friendly features. Let’s explore them! Customer Chat  Businesses will have access to a Customer Chat SDK, through which Read more >

Posted on April 18, 2018 3:00 am

What on Earth is Digital Transformation Anyway?

By Morgan International Staff Writers  The chances are that if you went to each department head in your organisation, each will have a different answer. So what is it and what does it mean for marketers? Digital Transformation refers to organisation-wide change to leverage new technology that improves business operations, workflow, insights and processes. Therefore, Read more >

Posted on April 9, 2018 3:00 am

The Top 4 Marketing Communication Skills You Need for Success

By Morgan International Staff Writers A marketer’s chief responsibility is communication with customers. Getting the right message to the right people and making them act, think or feel a certain way takes skill and knowledge. Not all marketers are naturals in every type of communication and may focus on a specific area. For marketing generalists Read more >

Posted on March 28, 2018 3:00 am

Does Your Accountancy Firm Need a Social Media Boost?

By Morgan International Staff Writers  Social media is a free resource and with 467 million active users on LinkedIn alone, it makes sense to incorporate it into your marketing strategy. You may not have a lot of knowledge about social media, but you can still benefit from it and grow your business, in many different Read more >