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Posted on January 15, 2017 11:00 pm

Why Is Social Media Marketing So Important For Online Businesses?

By Richard J O  There are 2.3 billion active social media accounts this year. Needless to say, social media plays a predominant role in our everyday lives – on average, internet users spend 0.7 hours to 3.7 hours in any one of their 5.4 social media accounts.   Given the popularity of social media networks, Read more >

Posted on January 4, 2017 11:00 pm

Tips When Creating A Video Marketing Campaign

By Richard J  Video is the most compelling of online marketing mediums and video marketing is growing at an exponential rate. According to a survey conducted by Hubspot, 90% of end-users say that videos influence their purchasing decisions.   It goes without saying that video marketing campaigns are a powerful tool to include in your Read more >

Posted on December 26, 2016 11:00 pm

The Dangers of Outsourcing your Social Media Marketing

By Luci M Iley With the average digital marketing expenditure increasing by 37% every year across the Middle East – a total of 8-10% of global digital marketing spending – it is not surprising that many businesses have either considered hiring, or have already hired an outsourced digital marketing team or agency to optimise their Read more >

Posted on December 17, 2016 11:00 pm

Online Display Advertising: The Pros and Cons

 By Luci M Iley Online display advertising, more commonly known as banner advertising, is the use of visually appealing and attention-grabbing banners placed on websites, blogs and forums relative to the business’ sector.  This method of marketing has been in action since the dawn of internet marketing and has proven to be lucrative for online Read more >

Posted on November 27, 2016 11:00 pm

Native Advertising Explained

By Luci M Iley What is Native Advertising? Native advertising is paid marketing content which is often described as being ‘disguised’ into the hosting platform – this can be used in both online and offline media, including magazines, websites, blogs and social media. This content is usually read or viewed in the same way as Read more >

Posted on November 17, 2016 10:00 am

Influencer Marketing in the Middle East

    By John Alexander Adam   Blogging is a passion: as bloggers, we want to share our thoughts, feelings, insights and knowledge with the world. Whether a blog is purely a hobby or has a commercial element, in the majority of cases the blogger wants to reach out, connect with and influence as wide Read more >