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7 Essential Strategies for Search Engine Ranking

Posted on August 22, 2016 10:00 am;

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By Nick Cassells


Since the world wide web first crashed on to the scene in the 1990’s, SEO experts and digital

marketers have been comparing notes, A/b testing and analyzing data to find out what really gives

websites that extra boost which has led to a stream of clear positive factors. Unfortunately, this has

also led to a hub-bub of phoney results and black hat techniques which could lead to websites being

penalized, and expensive SEO work which really leads nowhere at all.


So what are the essential factors which will determine how your business website ranks on the

world wide web?


1. Quality content and good length

It is in Google’s interest for the best websites to reach top ranking, as searchers are then

more likely to use it and its advertising facilities. Therefore, the Google algorithm includes

various pointers which suggest quality content and pick up on repetitive filler which has just

been placed to gather links.


2. Fresh content

What Google considers good content is current, up to date content. Therefore, as it sweeps

by (on average every week) it should be picking up new content. This can be created on a

business website through a news or blog area or by continually updating service pages.


3. Good links

Links from sites within your industry suggest you are a trusted site. The more links you have,

the higher the ranking is likely to be. But be careful, paying for links or placing links on dodgy

sites could have an adverse effect or even get your site penalized. See our article on creating



4. Meta tags

Meta tags are inputted in the code (or CMS). The most important tag is the meta title (this is

seen in the tab of the website) which should encapsulate what the page is all about and

include keywords. The meta description appears on the search engine pages and

encourages a click from the searcher so it should be engaging, and include relevant

keywords to the search.


5. Keywords and layout

Keywords have always been important but they should not be overdone and make any text

appear unnatural. The algorithm now picks up synonyms so rather than repeating the same

words again and again use words which have the same meaning. It is also important to use

keywords in headings, sub-headings, and in the first paragraph.


6. Mobile optimised

With the popularity of tablets and mobiles, Google now takes into consideration whether

your site is responsive enough to take into account which device it is being viewed on.


7. Social Media

Google uses indicators such as how many shares to social media your web page has – so do

not forget to include Icons to allow visitors to share and also visit your own social media



To fully understand SEO and how to increase visibility for your brand, you may consider undertaking

a professional qualification such as the Professional Diploma in Search Marketing.


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