Content

With course content developed based on the input of employers to guarantee real-life relevance, the emphasis shifts from marketing theory to concrete skills encompassing general essentials and more specialized elements. To make things easier and more achievable, one step at a time, the content is divided into 4 units. Each unit focuses on a specific topical theme and is delivered via Morgan International’s qualified professional trainers and CIM’s official study materials.

Unit 1 - Marketing Planning Process
Section 1 – The nature and scope of marketing
Section 2 – Planning within the marketing context
Section 3 – The marketing mix

Assessment Method – Assignment

Unit 2 - Delivering Customer Value through Marketing
Section 1 – Product proposition and brand management
Section 2 – Channel management
Section 3 – Managing marketing communications
Section 4 – Managing and achieving customers’ service expectations through the marketing mix

Assessment Method – Examination

Unit 3 - Managing Marketing
Section 1 – The marketing infrastructure
Section 2 – Managing marketing teams
Section 3 – Operational finances for marketing

Assessment Method – Assignment

Unit 4 - Project Management in Marketing
Section 1 – Using marketing information to develop a justified case for marketing projects
Section 2 – Building a case for marketing projects
Section 3 – Assessing, managing and mitigating risk associated with marketing projects
Section 4 – Project management for analysis, planning, implementation and control

Assessment Method – Assignment

Formats

Morgan International currently offers the Professional Diploma in Marketing program in Beirut through Live Classes.

Interested in distance learning? Visit the Oxford College of Marketing on:http://www.oxfordcollegeofmarketing.com for more details.